Facebook is promoting its Home for Android interface in a new ad that aired in the USA during the Final Four on CBS on Saturday. The “Airplane” commercial by Wieden+Kennedy celebrates Home’s virtue which lies in enabling Facebook users to stay connected with friends anywhere and anytime, without making extra clicks on their mobile devices.
Wieden+Kennedy
Old Spice is pushing a wolf theme further with the introduction of a new spokescharacter, Mr. Wolfdog. The new ambassador of the brand is promoting the Wild Collection, which was introduced by two ‘wild’ commercials in the USA earlier this year. To reveal the best of the beast in each male consumer and advertise the wild scents line, P&G’s brand has tapped the animal with human features.
To celebrate the launch of the updated sleek, long-neck Heineken bottle in the U.S., the brand has released a new 1:30 commercial entitled “Deja Vu” starring a Heineken “Man of the World” as he travels around the globe and experiences similar moments in different countries. The new advert, which comes in line with the “Open Your World” campaign, is part of a new advertising push, “Arrive Big,” launching on the U.S. market in late March.
Oreo sparks fight in its new “Cookie vs. Creme” campaign, which launched during Super Bowl in the USA yesterday. The brand, which in 2012 celebrated its 100th anniversary with a large-scale program that supported its status of “the world’s favourite cookie” through a series of rather controversial prints and initiatives, starts a new year with the two-month program, designed to divide the U.S. consumers into two camps, inviting them to decide, which part of Oreo they would like to take, the Cookie or the Creme.
Old Spice, which previously encouraged guys to “believe in their smelf,” now launches another U.S. campaign, which also touches on the smelling theme—“Answer the Smell of the Wild.” The new promotion, developed by Wieden & Kennedy in Portland, Ore. (the agency is behind all the campaigns the brand has rolled out in the past years), features two spots, which demonstrate how the inner beast can help you be a true man—both with ladies and in the game. With the new push, created to support the launch of the Wild Collection (Wolfthorn, Hawkridge, Foxcrest scents), Old Spice continues to reveal the secrets of manliness with a pinch of refined humor.
For Super Bowl XLVII, Coca-Cola is launching “a game in the game.” The soft drinks giant, which won the hearts of the US audience with its 2012 Polar Bowl (one of the most talked about campaigns of the event), this year decided to focus on the spirit of rivalry and chase. The brand has launched a multimedia campaign, which engages fans with a 60-second spot titled «Mirage» and a dedicated website, allowing to vote and decide which 30-second spot will launch right after the game, slated for February 3.
Honda is launching a new European campaign dubbed “Decisions, Decisions” to promote its Civic model. The new advertising push, developed by Wieden & Kennedy London, is explaining that in some cases you don’t have to make the big decision and choose one thing from two important things—you just can have both, the problem is solved.
Nike has released a new film starring one of its most celebrated ambassadors, Kobe Bryant. The new video piece “Count on Kobe,” developed by Wieden + Kennedy of Portland, Ore., promotes the KOBE 8 SYSTEM, the lightest and lowest performance shoe of the baseball genius. In the spot, the female voice over explains how the world works and how Kobe works in it—very soon it becomes clear that he is also a world, a unique universe. “Some things in this world are certainties. The sun will rise. Rain will fall. And Kobe Bryant will dominate on the basketball court,” says the brand in the press release.