Nike continues its Basketball Never Stops campaign with the commercial titled Paint the Town, featuring Kevin Durant or KD. The spot that follows the ‘Spotlight’ video is also produced by Wieden + Kennedy Portland and Park Pictures (Los Angeles/New York) and directed by Lance Acord.
Wieden+Kennedy
Old Spice believes that having a deodorant with a great smell is not enough to start using it—sometimes, it simply gets lost in a bathroom or a suitcase or its packaging is so slippery that you just can’t grab it. So, the brand is launching a new accessory, the Bear Deodorant Protector, which will help men always have their Old Spice ready to hand—starting today, November 23, the new offering is available for just $19.99. The new item looks so meaningless, that it seems to be just a joke. But no, “this product is real and is available for purchase” from Facebook, says the promotional video, which plays up the retro vibe. And when you don’t use your antiperspirant in the new case, you can just look at the bear “as long as you want until you need more deodorant.”
Nike, which has developed a range of social and marketing initiatives dedicated to running, is now presenting another light heart campaign to promote its Nike’s Lunarglide + 3 Shields shoes and the running culture around the globe. The sportswear brand teamed up with Wieden + Kennedy Portland to develop a series of Nike Running episodes revolving around the key webfilm titled ‘Some time together,’ which went online last week. This is a story of Alice, a girl, who just can’t stop running, which makes her family and friends really sad—as it turns out, the only way to connect with the girl is to join her on the track.
Soft drinks brands often inspire consumers to think out of the box and push their creativity further by motivating them to delve into a new experience. After you refresh your body, why not continue with refreshing your mind? Nestea launched the brand’s first-ever global integrated marketing campaign dubbed ‘The Start of Something Different’ to encourage people around the globe to embrace completely new ideas and open their hearts to new activities. To reach global audience, the brand used a range of social and interactive elements, created by Wieden+Kennedy.
Coca-Cola’s expedition to discover happiness started the same time Coke won the hearts of its first consumers. With almost every new promotional piece the iconic fuzzy drink brand is pursuing the goal to uncover a secret formula of happiness—Coca-Cola has already introduced the Happiness Machine and Truck, released a range of applications and surveys related to the theme and launched the hilarious Happiness Factory series to name but a few. The brand has already gained impressive experience of delivering positive emotions to millions of its consumers and it has come again to share some of its secrets. On September 16, Coca-Cola released a new 6 min 30 sec musical film dubbed ‘The Great Happyfication,’ a new installation of the Emmy- & TIME-nominated worldwide series of vibrant and a bit odd animated ads, which are all about discovering the world of Coke and the ways Coca-Cola makes people happy.
Levi’s, which is encouraging the whole world to ‘Go Forth’ with its global campaign, now has made a new big step to promote pioneering spirit on all the continents. The brand, which is committed to inspiring younger generation to create positive social, cultural and ecological changes in the world, is presenting its new film, the ‘Levi’s Legacy’ 60-second spot, which is the first international video of the promotion. The spot, which first premiered on the brand’s Facebook page, will be screened at cinemas on Friday and then will be aired on TV later in August, according to the press release.