Coca-Cola’s Sprite is launching a new advertising campaign in India, where the brand holds the second position in the list of soft drink brands. The tagline of the marketing push, which aims at younger consumers, says, ‘First drink, then think. Sprite—University of Freshology.’ The iconic lemon-lime based soda, which was launched in 1999 across the country, will be now promoted through a series of 6 TV commercials, as well as social media platforms and the brand’s website—www.sprite.in.
youth marketing
The footwear company New Balance launched another project which encapsulates the theme of youth’s creativity, showcasing life of five young artists from Australia through the world of photography and video. The project, called www.nb574.com (in honour of one model in the brand’s range), will be disclosing details of the guys’ everyday creative experience of bringing new and fresh things in various fields (visual art, fashion and music) to the world.
On February 17, Sweden-based clothes brand Hennes & Mauritz AB introduced its new collection of unisex clothing for both men and women as part of its involvement in Fashion Against AIDS program aimed at raising awareness of HIV/AIDS and preventing its further spread. To learn more about the campaign, visit the dedicated website at www.designersagainstaids.com
Where do the modern-day guys determined to make a statement go? Interestingly, some of them may seek new ideas in their girlfriend’s wardrobe or in a women’s section of the shop just to pick a pair of ultra-tight jeans that will make them look like a rock-n-roll star.
Seems like Levi’s has spotted this trend and rolled out a new model ironically called Ex-Girlfriend Jeans referring to very tight jeans that girls wear to outline their curves (as well as the ‘tight’ character of the ex-girlfriend—since the tag reads «THESE JEANS ARE TIGHT»). The model is available at the price of $69.50.