Converse furthers their commitment to music and fresh new artists with a project due to be released this summer. The company will sponsor a program named “Three Artists. One Song,” featuring all new sounds of Bethany Cosentino of Best Coast, Rostam Bamanglij of Vampire Weekend, and Kid Cudi.
youth marketing
Heineken Italy and JWT Italia Milan created a project dedicated to calling relevance to Heineken-UEFA Champions League sponsorship. The unique program, focused on males age 18 to 24, created a fake event of poetry and classical music to take place on the same night as the big match, Real Madrid versus Milan.
Durex has launched a new website in Germany tackling some very sensitive issues with youth. Love-Box is not only focused on getting youth sharing with each other on intimate questions about sexuality but also creating an awareness for the subject and allowing for video auditions to be uploaded for the upcoming reality show “Virgin Diaries.”