«Truth», the anti-smoking not for profit organization in the U.S., has launched a campaign, ugly truth, that encourages people to come and vote for the most disgusting fact about smoking. The initiative, targeting younger generation of consumers, is developed by Boston-based Arnold Worldwide.
youth marketing
Adidas and Yohji Yamamoto, who have been collaborating for already ten years, are inviting consumers to discover the new collection Y-3 S/S 2013 in an engaging, interactive way. The two design legends, from the sports and fashion world, let the global audience create a unique shareable film online by tapping letters and figures on their keyboards.
Mountain Dew takes its relationship with the modern youth culture to the next level by launching a new online platform Green Label, which encompasses the spirit and philosophy of the three brand’s ongoing programs Green Label Sound, Green Label Art and Green Label Exclusives. The lifestyle hub, developed and run in partnership with Complex Media, is designed to cover the latest news and emerging trends across sound, action, art, style, and places.
Electrolux is unlocking design talents in children, from toddlers to tweens, with the new competition that rolls out on the brand’s Facebook page. The Design Playground contest invites parents from all countries excluding the USA, Italy and Russia to share their kids’ kitchenware concepts. The project doesn’t include cash prizes, still it helps bring the ideas of emerging talents to a professional level—the most impressive ideas will be turned into 3D sketches.
Converse has launched the European “Get Dirty” music series to give a stage to various indie music performers, including international artists and aspiring bands. The three-month tour, which kicked off in Paris on March 19, will make stops in London, Barcelona, Madrid, Berlin, Hamburg, Cologne, Vienna, Amsterdam, Antwerp and Milan. The project is inspired by the brand’s seasonal manifesto “Shoes Keep It Clean, Sneakers Get Dirty,” meaning that people who wear the legendary sneakers are not afraid of exploring new unpaved muddy roads. Converse has also released the “washed and faded” Chuck Taylor All Star Well Worn and 70s Chuck collections in line with the effort’s theme.