Hot on the heels of the announcement of its new Go Soup range for millenials in the U.S., Campbell Soup Co. launches another marketing initiative targeting youth and art lovers.
youth marketing
Kia Motors‘ hamsters who can’t live without modern music and fun are coming back this fall in a new commercial created by David&Goliath. Called ‘Bringing Down the House’ it kicks off on more than 18,000 movie screens nationwide in National Cine Media’s First Look pre-show program on all Kia social and digital platforms today, on August 31.
LG encourages the US nation to tackle bullying and help create the friendly atmosphere in communities across the country. The tech giant supports Cartoon Network’s ‘Stop Bullying: Speak Up’ campaign by launching an initiative at the sixth annual LG U.S. National Texting Championship next week on August 8. The brand will encourage people in the US to enter a simple message ‘Join LG’ and send it to 27777 during the special ‘Text for the Cause’ round. Each text pledge will bring $1 to Cartoon Network from LG (up to $50,000)—the donated money will be spend on distributing more bullying prevention toolkits for middle and high schools across the country.