The New York office of the international branding agency The Brand Union has redesigned packaging for The Absolut Company-owned vodka brand Frïs.

The bottle has got a new stylish look that encapsulates Frïs’s status as the world’s only freeze-distilled vodka, reflected in its ‘icy’ slogan «Freeze Time. Seize Pure Moments».

The new bottle design, inspired by Frïs’s Nordic origin, resembles a large shard of ice of a smoky grey colour, which allows the brand to stand out from dozens of crystal-clear vodka bottles.

Frïs vodka with a new bold design is available in the U.S. since December, 2012.

Photo: Fris Vodka’s new package design by The Brand Union