The new Holographic CitizenCard has been presented onto the market this month in a smart and compact slider pack, designed by Burgopak. Government-approved PASS (Proof of Age Standards Scheme) Accredited, the new holographic proof-of-age and photo-ID card is available to all residents of Britain and Ireland.

Originally founded in 1999, CitizenCard’s new product launch needed to assist in increasing brand identity, differentiating itself within the marketplace, as well as informing recipients of its advantages and validity for use in most shops, pubs, clubs and airlines.

An alternative to receiving a letter and glue-dotted card, CitizenCard’s smart new card-sized design utilises Burgopak’s patented sliding mechanism to both neatly present the holographic card and communicate essential information on all parts of the package. The inviting format further encourages recipients to interact with and keep a hold of the pack, increasing the likelihood that all necessary information is read and retained.

The new Holographic CitizenCard is available for purchase from March 2011. Online applications cost from £15.00, and forms for discounted cards are available from a range of UK retailers of age-restricted products.