The Smirnoff vodka brand, one of the biggest fans of club culture in the alcohol industry, brings back The Smirnoff Nightlife Exchange Project, building on the tremendous success of the last year’s global initiative. Just like in 2010, the cult brand is encouraging its fans to share on what makes their nightlife original and vote for the best ideas, which to be implemented on November 12, the big night, in 50 countries all around the globe.

The one-of-a-kind nightlife parties, which will include music, drinks, places, tastes and dances, will be hosted at special venues: the most exciting thing about the project is that people from one country will contribute ideas for a party to be arranged in another country (or maybe even on another continent) and will get a homegrown ‘nightlife crate’ from abroad in return. Last year, the programme of swapping the best nightlife experiences was launched in 14 countries (the USA, Australia, Canada, the GB, Thailand, Brazil, Germany to name but a few) in 10 different time zones, engaging 2 million people through Smirnoff Facebook fan pages, and this year the brand decided to give an opportunity to say ‘I was there’ to more fans in the world, introducing the cultural exchange project in 36 other countries.

The detailed information on the pairings will be announced later—so far, the dedicated hub can be found on the Smirnoff GB, Argentina, Germany, Australia, Netherlands, Venezuela and Ireland pages among others. It’s completely impossible to predict, which cities will swap nightlight experiences: for example, last year, street life of São Paulo (with samba dancers and expressive drummers) arrived to Sydney, while London received the best of Miami’s nightlife. Stay tuned to know more about the upcoming events and discover the map of The Smirnoff Nightlife Exchange project.