Tiffany and Rachel Zoe Recollecting Past Decades of Hollywood

Tiffany & Co. honors the 2012 Academy Awards, with the creation of the windows at flagship stores in in New York City, Beverly Hills, Hong Kong, Tokyo, Singapore and London in style of Hollywood glamour from the 1930s through the 1970s.


Photo: Rachel Zoe (right) in front of one of the windows, from fashion.elle.com

The jewelry company has teamed up with stylist and designer Rachel Zoe to design five windows decorated with Tiffany jewels. Zoe’s client roster includes Anne Hathaway, Kate Hudson, Cameron Diaz, Eva Mendes to name a few.

“Rachel Zoe has brought a new level of fashion and style to the red carpet, and she has brought her creative vision to our collaboration,” said Richard Moore, Tiffany’s vice president of visual merchandising “She joins a select group of designers and artists including Andy Warhol, who have created displays for Tiffany’s windows.”

Each window showcases a particular decade—from 30s to 70s. The 1930s window pays tribute to classic elegance, movie stars in sophisticated gowns, marabou boas and feather fans. Tiffany’s diamond and platinum jewels embellish the frame.

The 1940s experienced the time of high fashion. Luxury and drama were combined to express the boudoir spirit of that epoch. To transmit the 1950s charm—the time of the red carpet and paparazzis, Zoe used vintage cameras suspended over the legendary carpet and focused on Tiffany jewels.

The 1960s window reflects Hollywood spirit with a white staircase that curves around an openwork metal column and leads to the Jean Schlumberger’s Fleur de Mer brooch, “on view for the first time since the jeweler acquired it from the estate of Elizabeth Taylor” says the official press release.

The 1970s window demonstrates an eclectic mood mixing orchids and bamboo, on the background of graphic patterns of black and gold. Tiffany jewelry is represented there by a 8 karat gold embellished with diamonds and gemstones.