Ferrero announced the start of the new promotional campaign in UK for its Kinder Bueno brand with a support from Tony&Guy hairdressing salons. 480 000 sampling chocolate bars will be given out to Tony&Guy female clients. In addition, Kinder Bueno ads will run on Toni&Guy’s in-store TV network.

«This sampling, combined with the in-salon advertising and our ongoing national advertising campaign, will keep the brand front of mind for our target female consumer and remind them that «a little bit of what they fancy» is good,» said Carlotta Colkin, brand manager for Ferrero.

Kinder Bueno also offers to its female consumers a chance to win the one of 100 designer handbags with the «Win a designer bag every day!» activity.

via Brand Republic