Social change, efficient usage and conservation has become the key themes of a range of initiatives running under brands’ banners—and Toyota can be named one of the most active companies in this game-changing movement due to its numerous initiatives of this kind. Toyota is adding a new initiative to the list by launching Spring Greening Challenge, a Facebook app that features weekly conservation challenges, data on the impacts of your personal domestic green choices and offers a chance to win money for participation. The new application has been unveiled as part of TogetherGreen, a conservation alliance between the National Audubon Society and Toyota, which was created for fostering public awareness and continued involvement in conservation issue.

Photo: Toyota’s Spring Greening Challenge logo, www.facebook.com/togethergreen

Users will be invited to fulfill four various weekly tasks related to conservation such as saving water, protecting habitats, engaging people, reducing energy, changing buying habits and more. For instance, this week’s challenge is “At home, use paper towels made from recycled paper,” and once a participant completes the challenge, he or she clicks on the ‘I did it’ button and enters the competition. In the Impact Estimator box, they also explain how a particular simple action around the home can contribute to the nature—if two people complete the current challenge, it will help save 1274 gallons of water. This is expected to encourage participants to invite more people through Facebook, Twitter and Google+ to take up the challenge for a greater impact.

The application will close on April 23, and the brand is committed to promote the more efficient life-style to as many people as possible. Along with making their lives greener, people are offered an opportunity to win money—three grand prizes of $250, $100 and $50 gift certificates to Lowe’s will be given to participants selected through drawings at the end of the initiative.

“These challenges are easy enough that anyone can participate—from the suburbanite in St. Louis to the San Francisco city dweller to the rural ranch owner in Montana—yet impactful enough to make a real difference. TogetherGreen is all about people-powered conservation and we hope that Spring Greening proves that even small actions add up to large change,” said Elizabeth Sorrell, Digital Media Manager for TogetherGreen at National Audubon Society.