Bothered with the planet environment state, Toyota continues to upgrade its electric Prius vehicle. The company has just released Prius G, a hybrid with racy looks for the road. It’s based on the S trim level and is only offered in Japan. It has a more focused suspension setup, as well as courtesy of altered springs and shocks.
Photo: Prius G, from www.autoevolution.com
With its massive 18-inch aluminum alloy wheels and aggressive body kit, the car looks tough. The giant does not have a boost, there is a combined output of just 134 horsepower. Though it has a bigger muffler and racy stripes down the side, so people will think you’re going fast, says Autoevolution. Prices for the Toyota Prius G’s will start at JPY 2.84 million ($36,600 at the current exchange rate).
Toyota has recently unveiled its aim to bring back the fun to their automotive brand presenting a new interactive Vii concept but still the concept is just an example of what might be in the future, the automaker concentrates on its electric car.
Toyota keeps on promoting Prius in the USA. The company has signed the Madrid-based studio Serial Cut to design the Prius V campaign commissioned by Saatchi+Saatchi LA.
Photo:Toyota Prius campaign by Serial Cut, from www.designboom.com
The creative studio has developed visuals for the Toyota notion ‘More Prius, More Possibilities’.
Resulted in a series of images, the campaign took several months of pre-production, a six day photo shoot and two months of post-production.
Photo:Toyota Prius campaign by Serial Cut, from www.designboom.com
On the photos, each object is flowing from the open trunk of the automobile. Each object was photographed several times separately in order to emphasize the three separate Prius V themes, versatility, efficiency and connectivity, reports designboom.
Photo:Toyota Prius campaign by Serial Cut, from www.designboom.com
The captivating process of the vibrant ads creation was captured on the video below.
TOYOTA PRIUS V | Making Of | Serial Cut™ from Serial Cut™ on Vimeo.
