Twinings Takes on Lipton with a New Yellow Pack for the Everyday Blend

The leading U.K. tea brand has updated the packaging of its everyday blend with the help of its long-standing design partner BrandOpus

The agency has developed a recognisable yellow background  featuring a tealeaf on-pack pattern. The provenance of the tea is conveyed through a newly developed blend story on the reverse of the pack featuring the Twinings Master Blender’s signature and stamp.

The range has also been extended to include four new ‘everyday extra’ blends (Redbush, Green Tea, Echinacea and Peppermint).

The revamped Twinings Everyday packs are set to hit shelves across the U.K. this month.


Photo: New Twinings Everyday range, packaging by Brandopus, clickable