Umbro: Are You Fox or Chicken?

Umbro unveiled Stealth, new boots for those who want to feel comfortable on the field and outfox the opponents. The brand has also launched a campaign taglined with a provocative question “Are You Fox or Chicken?” to support the new creation.

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The new boots are designed for players who behave like a fox on the field, know how to make tough situations for the other team and now can turn these moments into goals. The comfortable shoes offer increased speed and dexterity on the pitch, the specially provided carbon fibre shank and heel counter give the player the energy to “destroy” the opponent in the game.

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The Stealth footwear are enhanced with a streamlined last and two lateral studs in the middle of the boot as well as cushioned insoles, providing the comfort, which is essential for winning. The new boots will be available in two colour versions (white and red plus red and blue) at umbro.com since April 1.

Watch the spot from the campaign.

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