New Rexona (Sure in the UK) Men Superhero, inspired by American schoolboy cartoon characters such as Superman, Spiderman and Captain America, is launching on the Latin American market.

Nostalgic and playful package design, depicting recognisable colour palette along with iconic star and metallic shield, was developed by the leading Argentinean brand and packaging consultancy Pierini Partners.

Photo: New Rexona Men Superhero packaging