Wendy’s has launched a new ad that is promoting its Spicy Chicken Guacamole Club and unveilng its new tagline: ‘Now that’s better.’

The new tagline replaces ‘You know when it’s real’ the slogan that Wendy’s has used since 2009. According to Ad Age, the new tagline is official and like the previous one was created by Wendy’s agency Kaplan Thaler Group.

The fast food chain is expected to roll out a new marketing campaign quite soon.  Wendy’s is suppose to promote its products as a premium fast-food. The campaign is slated to launch during the second quarter of this year, CEO Emil Brolick has talked about it publicly for a couple of times in recent months.

The new campaign will be aimed at strengthening the brand’s position and further developing of the business after «a difficult period» that followed the founder Dave Thomas’ death in 2002. It is expected that Wendy’s will redesign its stores and reinvent its menu just like its rivals McDonald’s that is currently busy with remodeling its restaurants globally and Burger King that has recently introduced a new menu.

“’You know when it’s real’ our best campaign effort since the Dave Thomas campaign ended in 2002.” Brolick said during an earnings call last month, “But we know we can take our brand communication to another level. The fact is that too many consumers don’t have top-of-mind of awareness of what makes Wendy’s better and what makes Wendy’s different,» he added.

«We also see a distinct opportunity to create a consistent look, tone and feel for our advertising that will become synonymous with the Wendy’s brand.»