After announcing a partnership with Sundance film festival, Yahoo! didn’t hesitate to unveil its other cinematographic project. In collaboration with Playtone and Reliance Entertainment, the digital media company will bring Tom Hanks‘ multi-dimensional animated series ‘Electric City’ to Yahoo! this year.
Photo: Tom Hanks, from ycorpblog.com
‘Electric City’ is a 90-minute action-packed sci-fi adventure series that uses exclusive Yahoo!’s scripted programming. The series was created by and stars Tom Hanks.
The introduction of «Electric City» will take center stage at a private event at CES with Tom Hanks and Ross Levinsohn, EVP Americas, Yahoo! today.
«‘Electric City’ is a thought-provoking and engaging series and we are thrilled to be partnering with Playtone and Reliance Entertainment to bring Tom Hanks’ vision to the world on Yahoo! for the first time,» said Ross Levinsohn, EVP Americas, Yahoo!. “’Electric City’ is so much more than just an online video series—it is an interactive and immersive experience from one of the world’s biggest stars and premier storytellers.”
The Electric City symbolizes peace and security but there is a world of secrets and violence, of course. The series raises actual issues such as energy consumption, freedom of information, crime and punishment and more. The story is full of mysteries and metaphors. The plot allows creating an immersive experience for viewers who will be able to interact with the content and each other.
‘Electric City’ will be shown on Yahoo!. Viewers will be encouraged to interact with the movie and discover more about it online. A 3-D interactive map, character back-stories, exclusive behind-the-scenes footage, availability to discuss the series on Facebook and Twitter, casual games and other content related to the series will be available on Yahoo!.
Being a global entertainment experience, the series will be available in numerous languages, including French and Spanish to encompass Yahoo!’s 700 million users worldwide. This also gives marketers a great opportunity to align their brands with premium content across the Yahoo! network.
Yahoo! is not new in the world of original online premium video programming. Its portfolio includes the most watched shows on the web such as omg! NOW, Primetime in No Time and Daily Ticker that reach more than 26 million people per month. Recently, Yahoo! has hired Scott Thompson, the previous president at PayPal as its new chief executive.
