Recently brandrepublic.com reported that the optimictic and joyful video with roller-skating children viral spot, created for Evian by the Frenc ad agency BETC Euro RSCG this summer, has been inducted into the Guinness Book of Records as the most viewed advertising video up to date with more than 45 m online views (45,166,109 as of 9 November 2009, now — even more, for sure).
Let’s remind, that the spot was a part of new Evian campaign, which unveiled a new refined concept of the brand — «Live young». Both idea and execution are brilliant — so this has already been proved by users online.
Rémi Babinet, founder of BETC Euro RSCG and global creative director of Euro RSCG, the person who was behing the ad creation, said: «The Evian campaign has succeeded in proving that creativity can at the same time be very qualitative and very universal. In a climate of crisis and general gloom this advert shows that it can play the role of a positive spur in a depressed market.»