popular Social Media
Together with content marketing agency Somethin' Else and theatrical performance experts Punchdrunk, the Absolut team has created a digital quest that offers an addictive gameplay while celebrates Andy Warhol's lesser known 'silverpoint' artworks.
Millenials, in particular, trust friend's recommendations most of all—49% of them prefer information from friends rather than ads.
Every time someone uses the hashtag #PepsiChallenge on social media, PepsiCo will donate $1 to the Liter of Light, a nonprofit that provides sustainable lighting to more than 18 developing countries in the deprived regions of the world.
Building on its previous success in the UK, this campaign will be massive and multi-platform, and roll out across digital, TV, social media and in-store activations.
The report includes analysis of 800 brands mentioned in either positive or negative online conversations.
The brand has researched that 80% of women write negative posts on social media about their own appearance.
Users will be able to download the CP app, register, create teams of five people or less—in order to complete real sporting challenges and collect scores.
The most popular apps in the U.S. in 2014 were the social ones: a Facebook app (118 unique monthly users, 15% year-on-year rise since 2013), a Google Search (90,7 million monthly users), and a YouTube app (88,3 million unique monthly users).