popular Social Media
The report includes analysis of 800 brands mentioned in either positive or negative online conversations.
The brand has researched that 80% of women write negative posts on social media about their own appearance.
Users will be able to download the CP app, register, create teams of five people or less—in order to complete real sporting challenges and collect scores.
The most popular apps in the U.S. in 2014 were the social ones: a Facebook app (118 unique monthly users, 15% year-on-year rise since 2013), a Google Search (90,7 million monthly users), and a YouTube app (88,3 million unique monthly users).
Respondents from developed markets tend to use Internet for self-expression less, and rely on social media for shopping less than consumers from developing countries.
This in-depth analysis, carried out by marketing consultant and author Peter Field, aims to define the most effective social campaign's strategies by finding a link between the volume and quality of the "earned media" coverage (i.e. social impact) and an overall business results of a brand (i.e. ROI or other core business metrics).
The site openly accepts articles from contributing authors, however, "only highly engaging stories with the potential to create positive change will be featured."
Groupon, Gutree and Amazon (each) have more online shopper base than Tesco, ASDA, John Lewis or Sainsbury's have (each) in traditional retail stores.