popular Social Media
Fresh look at one of the most actual and conflicting trends in Digital marketing.
As we are not tired to repeat, we don't support defining people by numbers, the usual thing in digital marketing.That's why we feel need to write about bright individualities which create or reflect actual for marketing trends. Today personal article is dedicated to model Essena O'Neill.
Most social networks help people to hide themselves: typical photos, common trends, minimum words. The same happens in digital marketing: effective promotion, endless number of likes and nobody can even recall what product it was for. But even digital part of Universe has an absolute harmony and the role of savior from this sand castle system plays YouTube.
If to ask anyone who are the most active on Instagram teenagers, answers can be Chinese, American, maybe Brazilian or Russian. But not Polish, teens from not so big country in Eastern Europe (#36 by population). Read details of social media phenomenon in new Popsop Research.
We always wonder is there a smarter and more realistic way to communicate with mass audience (not intellectual minority) on social media or in frames of global marketing it inevitably contracts to a word-free system?
Despite a huge Instagram popularity, the app is the most predictable social network in terms of target audience. It was our hypothesis, and the goal of Popsop Research was to prove or refute it.
Deep look into social habits across demographics.
Nevertheless, branded content is least likely to be shared on social media.