popular Social Media
Nevertheless, branded content is least likely to be shared on social media.
75% of marcomms practitioners find influencer engagement either 'effective' or 'very effective.'
The 47-page report "The state of Social Media 2015" by the U.S. analytics firm explores work processes, challenges and functional needs of social-media teams of small, mid-sized and enterprise companies.
Latest research by Social@Ogilvy and SurveyMonkey show that only 19% of all brand followers can be regarded as 'promoters.'
Binge-watching video content on mobile, checking social media in bed, mobile-addicted commuters, hyper-connected workers, and mobile gaming.
Together with content marketing agency Somethin' Else and theatrical performance experts Punchdrunk, the Absolut team has created a digital quest that offers an addictive gameplay while celebrates Andy Warhol's lesser known 'silverpoint' artworks.
Millenials, in particular, trust friend's recommendations most of all—49% of them prefer information from friends rather than ads.
Every time someone uses the hashtag #PepsiChallenge on social media, PepsiCo will donate $1 to the Liter of Light, a nonprofit that provides sustainable lighting to more than 18 developing countries in the deprived regions of the world.