popular Social Media
The most popular apps in the U.S. in 2014 were the social ones: a Facebook app (118 unique monthly users, 15% year-on-year rise since 2013), a Google Search (90,7 million monthly users), and a YouTube app (88,3 million unique monthly users).
Respondents from developed markets tend to use Internet for self-expression less, and rely on social media for shopping less than consumers from developing countries.
This in-depth analysis, carried out by marketing consultant and author Peter Field, aims to define the most effective social campaign's strategies by finding a link between the volume and quality of the "earned media" coverage (i.e. social impact) and an overall business results of a brand (i.e. ROI or other core business metrics).
The site openly accepts articles from contributing authors, however, "only highly engaging stories with the potential to create positive change will be featured."
Groupon, Gutree and Amazon (each) have more online shopper base than Tesco, ASDA, John Lewis or Sainsbury's have (each) in traditional retail stores.
The research quantifies and ranks the digital performance of 54 non-alcohol drinks and beer brands across four areas: website, digital marketing, social media and mobile.
The social-media campaign promoting the event and launched by main content partner Upworthy.com, a super popular mission-driven content platform "about things that matter," has already gone viral with more than 400,000 views, 150,000+ social actions.
A user can download the #miZXFLUX app from App Store or Google Play, take a picture with an app or use an existing one, upload it, get a 3D preview and order customized training shoes for €150.