As part of the newly expanded series of sailing competitions leading up to the eighty-three year tradition of the Bacardi Cup, the inaugural Bacardi Miami Sailing Week will proudly begin March 8th on Biscayne Bay with the Star Class regatta.

Bacardi has unveiled seven films about the story of the brand and how one of the oldest alcohol brands inspired the creators of its globally known cocktails like mojito and daiquiri. The site promises that its visitors will learn about the brand ’in the time it takes to make an original Bacardi Mojito’.

Bacardi, the world’s most awarded rum, is pleased to announce the eagerly-awaited digital release of the music from its new TV commercial ‘Island‘.

Bacardi Travel Retail Division is ready to launch its Spirit for Life Award, which is recognizes ‘the admirable efforts’ of leaders in the travel retail industry. The annual award is to name the best from the best of those who have been real leaders of the market and helped develop it and taking it to a higher level.

Bacardi‘ s Bombay Sapphire Christmas edition was developed by Durero Packaging group from Spain. The carton box with many metallic blue effect layers was the right pack to put a bottle with a precise gin for the snowy season. It seems to have too much paper involved, but that’s winter, and even bottles should be wrapped nicely and warmly so that the drink won’t freeze.

Bacardi Rum announced it is the official spirit of The Black Eyed Peas headline concert tour “The E.N.D. World Tour 2010,” produced by AEG Live. Kicking off in the U.S. at Philips Arena in Atlanta, Georgia on February 4th, the tour will extend across 32 North American dates before moving on to Europe, Asia, Australia, Central and South America.

17-18 December, Moscow – The world’s best known rum brand Bacardi has represented the shocking and glamourous series of events called “Dark Spirit Nights – the dark side of glam” in order to promote  Bacardi Black along with ideas of fine art and photography art.

Bacardi Limited, the largest privately held spirits company in the world, has been certified to be operating in accordance with the world’s most recognized standards for quality, environment, and health and safety. Bacardi is the only major spirits company to achieve certification under ISO 9001, ISO 14001 and OHSAS 18001 for all its production facilities globally, putting the company among an elite group of the world’s best-run companies.

Bacardo opened its Halloween Costume Gallery at Facebook. Users can upload their best pictures from Halloween 2009 party. In addition, they can find some Halloween cocktail recipes.

This week Bacardi launches a new global ad campaign in attempt “to get back to its roots”. The first commercial in this campaign was made by Yound & Rubicam from London.

This August Bacardi has launched an ultra premium Oxley gin in the UK in selected London venues. Previously it was available in US only (in California, Las Vegas and New York).

The Bombay Sapphire Foundation has invited emerging designers from around the world to design the ultimate martini cocktail glass inspired by BOMBAY SAPPHIRE in the Designer Glass Competition 2009.