
One of the most famous family businesses in the world, Bacardi Limited has officially started celebrating the pre-announced 150th anniversary of the founding of the Company and the Bacardi rum brand on February 4....
6 February 2012

Bacardi Limited has announced the 2012 to be its most innovative year since the creation of its famous rum in 1862.
19 January 2012

The arrival of a mysterious circus from Georgia coincides with videos surfacing online that appear to show wolves at large around the capital. Meanwhile, a battered Dakov Circus van is seen and heard on the streets of London, strange growls and howls emanating from inside. But all was not quite...
6 December 2011

From late November, seekers of imaginative gifts will have the chance to purchase one of the limited edition must-haves of the season—the Bombay Sapphire ‘Keepsake’ designed by luxe homeware designers House of...
16 November 2011

Bacardi Limited launches an international free prize draw competition to meet its Global Social Responsibility Ambassador Rafael ‘Rafa’ Nadal as part of the award-winning 'Champions Drink Responsibly’ social...
14 November 2011

Bombay Sapphire Design Discovery Award has announced the top ten finalists for its ninth annual competition in Australia.
24 October 2011

On September 15, Bacardi will start selling its recently introduced Bacardi OakHeart spiced rum in the USA. The launch of the new product will be accompanied by ‘Bacardi OakHeart Challenge’, a promotional program that...
14 September 2011

BACARDI®, announces the launch of BACARDI® OAKHEART™, the most noteworthy product introduction from BACARDI since the brand created the flavored rum segment with BACARDI LIMON more than a decade ago. The new product is a tribute to the modern day adventurer. The spirit honors...
16 August 2011

As part of its Imagination Series, Bombay Sapphire is launching the Bombay Sapphire Series, an exclusive range of events in collaboration with the leading creatives in the UK.
29 July 2011

Bacardi and Live Nation Entertainment, Inc., the world's leading live entertainment and eCommerce company, announced an innovative, multi-platform marketing campaign kicking off this summer titled, ‘Best Shared Live.’Taking the
23 June 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
