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To celebrate the launch of the Virgin Atlantic’s first-ever domestic flight service, Little Red, Bacardi Global Travel Retail has released a limited-edition Dewar’s blended Scotch whisky. The new special edition includes only 200 exclusive 50cl bottles that were distributed among the passengers of the inaugural flight of Little Red service to Edinburgh on April 8. The Little Red service will be offering trips between London, Edinburgh, Manchester, and Aberdeen.
European arm of Bacardi-Martini is rolling out a new brand aimed at younger male consumers — Spirito, with positioning, naming, visual identity and package design developed by Identica.
Bacardi has buried the commemorative time capsule at the iconic Bacardi headquarters building in Bermuda for the brand's descendants and future employees to be reopened in 2062.
The Dewar’s blended Scotch whisky brand has collaborated with Freemans Sporting Club to create a special holiday kit, which embodies the brands’ style...
Coinciding the with the yearlong celebration of BACARDi's 150th anniversary, the company is releasing a limited-edition festive heritage gift pack, which recreates one of the earliest BACARDÍ Superior bottle designs and labels (shown in a short spot below).
Bacardi is mixing of one its best flavours, Japanese culture and tattoo aesthetics in one campaign.
Bacardi rum teams up with Spotify digital music service to roll out the next stage of the iconic rum 150th anniversary. Now, Bacardi sets on a tour with the Spotify Big Green Bus that will be making stops at some of the biggest music events of the second half of 2012.
Bacardi that is celebrating its 150th anniversary this year introduces two new flavored rums to the U.S. market—Bacardi Wolf Berry and Bacardi Black Razz. The both rums are debuting in bottles with a new packaging design.