
Bacardi Brown-Forman Brands rolls out a new marketing campaign in the UK to boost sales of its products this summer. The cross-promotional campaign called ‘Drinks Made Easy’ that launches on May 21 will be overseen by shopper marketing specialist
15 May 2012

As part of their 150 years anniversary celebration, Bacardi Limited has announced its rarest Bacardi rum.
8 March 2012

Dewar’s Scotch Whisky announced a partnership with TED, the non-profit dedicated to Ideas Worth Spreading, at their 2012 conference in Long Beach, USA. Founded in 1984, the TED conference draws a global audience to attend the four day event, which features TED's famous talks,...
22 February 2012

One of the most famous family businesses in the world, Bacardi Limited has officially started celebrating the pre-announced 150th anniversary of the founding of the Company and the Bacardi rum brand on February 4....
6 February 2012

Bacardi Limited has announced the 2012 to be its most innovative year since the creation of its famous rum in 1862.
19 January 2012

The arrival of a mysterious circus from Georgia coincides with videos surfacing online that appear to show wolves at large around the capital. Meanwhile, a battered Dakov Circus van is seen and heard on the streets of London, strange growls and howls emanating from inside. But all was not quite...
6 December 2011

From late November, seekers of imaginative gifts will have the chance to purchase one of the limited edition must-haves of the season—the Bombay Sapphire ‘Keepsake’ designed by luxe homeware designers House of...
16 November 2011

Bacardi Limited launches an international free prize draw competition to meet its Global Social Responsibility Ambassador Rafael ‘Rafa’ Nadal as part of the award-winning 'Champions Drink Responsibly’ social...
14 November 2011

Bombay Sapphire Design Discovery Award has announced the top ten finalists for its ninth annual competition in Australia.
24 October 2011

On September 15, Bacardi will start selling its recently introduced Bacardi OakHeart spiced rum in the USA. The launch of the new product will be accompanied by ‘Bacardi OakHeart Challenge’, a promotional program that...
14 September 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

