Following the launch of the so-called "heritage" limited-edition cans in summer 2012, Coors Banquet is rolling out a new addition to its retro collection this June—a "stubby" bottle designed in the same post-prohibition style.
Miller Coors is rolling out a new package design for its flagship light beer Miller Lite that can be regarded the major bottle update since the innovative Alumi-Tek. The new bottle of a contoured shape with a sleek long neck will be only available in the U.S. bars and restaurants.
Buddy Cups enable anyone to befriend a person on Facebook by just clinking the cups together with him or her at the party.
The new shape echoes Budwiser's bow tie logo that first appeared in a national ad campaign in 1956.
The initiative supports the launch of the TV advert, which will tell the story of the 2012/13 FA Cup season from a fan's perspective.
Heineken is re-inventing clubbing experience with the introduction of the Heineken Ignite beer bottle that detects and responds to people’s motion and sound vibrations. The prototype of the brand’s “first smart beer bottle” was revealed at 2013 Design Week in Milan on April 9 as part of Heineken’s Lounge of the Future concept. For the project, the digital team of the beer giant has collaborated with Tribal DDB Amsterdam and a selection of other partners and experts from various fields.
Heineken is preparing a series of activities for the Tribeca Film Festival (TFF) to provide the visitors and guests of the 12th annual festival with an enhanced cinematographic experience. The brand’s program for the festival, which is taking place April 17–28 in NYC, includes sessions, special events and after-parties and even prizes for filmmakers.
The Brooklynites' values are the ‘care abouts’ that guide their behaviour, the moral compass for the borough. It’s how they express these values, though, that sets them apart. Knowing itself is what gives the Brooklyn brand the confidence to go out and share its story.