Sagres: the Rebuilding of a National Icon
The Sagres brand had not been evolved to its fullest potential, and on-shelf the brand’s erosion of quality and national pride was a threat to one of Portugal’s most iconic beers. Could beer brand experts Claessens International give Sagres back its national pride and rebuild its emotional bond with consumers?
24 May 2012
CARTILS Refreshes Baltika’s Xirdalan Branding for the Eurovision
Being appointed a new sponsor for the Eurovision Song Contest 2012 in Azerbaijan, Baltika Baku Brewery has introduced a completely new design for its popular local brand Xirdalan, created by CARTILS. 'We feel very proud for...
24 May 2012
Budweiser to Roll out Patriotic Packaging to Raise Money for Military Families
Budweiser changes its bottle design to help raise $2.5 million for the Folds of Honor Foundation, which provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while on service.
18 May 2012
Peroni Nastro Azzurro Gets New Subtle Look with JDO
Peroni Nastro Azzurro's new timeless design continues to embody effortless Italian style and keeps the brand relevant to its target audience. The new look designed by JDO will be launched in early May and rolled out globally.
1 May 2012
Miller Lite Wants to Know: How Will You Punch It?
Miller Lite is giving its cans a second tab for a smoother pour, and inviting beer drinkers to have fun opening it. The Punch Top Can increases airflow, reducing glug and resulting in an improved, smoother pour that highlights the great pilsner taste of Miller Lite. The second...
27 April 2012
Heineken and the Tribeca Film Institute Announce the Heineken Affinity Award
Heineken USA, the world's leading international brewer, and the Tribeca Film Institute announced their partnership to establish and launch the Heineken Affinity Award. The award, which aims to empower and...
25 April 2012
Grolsch Premiers 'The Fourth Dimension’ Film Created on the Grolsch Film Works Platform
While the Stella Artois lager brand is celebrating cinema spirit with its promotional initiatives ahead of the Cannes Film Festival, Grolsch has stepped into the art-house filmmaking world with
23 April 2012
Corona Light Launches ‘A Refreshing Change of Beer’ Campaign
Corona Light, the number one imported light beer in the US, is debuting a new national marketing campaign that encourages consumers to trade-up from their brown bottle domestic light routine to a Corona Light for a refreshing change of pace. As Corona Light continues to...
23 April 2012
Stella Artois Launches the Cannes Cinema Club on Facebook
As a long-time sponsor of the Cannes Film Festival, each spring Stella Artois launches a new activity dedicated to the major film event. Earlier this month, the lager brand...
20 April 2012
Heineken Reveals a Unique Crowd-Sourced Concept Nightclub at Milan Design Week
Milan’s internationally renowned week-long design fair last night hosted the unveiling of a crowd-sourced nightclub concept from Heineken. A yearlong design exploration project, created through the progressive minds of 19...
19 April 2012
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