Tiger Beer's 'Languages' Ads Teach How to Get of Trouble by Using Beer
Travelling around the globe and learning more about other cultures is usually rewarding, but sometimes one may find himself in tricky situations, and usually only a miracle (or really smart brains) can save him. The new campaign, launched by Singapore’s internationally acclaimed brew...
10 February 2012
Daniel Craig to Star in Heineken's New Advertising Campaign around SKYFALL
HEINEKEN today announced that it has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd film in the James Bond series, and the...
8 February 2012
We Are Pure Has Developed a New Visual Concept for Loddon
Oxfordshire-based brewery Loddon has been completely rebranded by brand and packaging design consultancy We Are Pure. We Are Pure has created fresh new concepts for Loddon’s range of five core beers, as...
7 February 2012
Old Spice Invades the Other Brand’s Commercial, the Two-in-One Ad Trend Gains Momentum
Procter&Gamble delivers two brands in one commercial—the company released two ads, in which it puts two products into the spotlight at the same time. One of the adverts starts with a presentation of Bounce Dryer Bar in a laundry room, and while a gentle...
6 February 2012
Guinness Storehouse Has Launched a Smartphone App
Guinness Storehouse, a popular visitor attraction in Ireland, has launched a new mobile phone application that allows users to enhance their Guinness Storehouse experience.
25 January 2012
Heineken USA Launches Black History Month Art Contest
Heineken USA is going to celebrate Black History Month with a creative twist—the alcohol brand is inviting its loyal fans to take part in its Black History Month Art competition for a chance to get their pieces showcased as part the brand’s themed marketing campaign, which...
24 January 2012
Euro RSCG and Carlsberg Wish Singaporeans Good Fortune for 2012
In celebration of the year of the Water Dragon, Euro RSCG Singapore and Carlsberg have launched a new integrated campaign, ‘Fortune flows with Carlsberg.’
17 January 2012
Bud Light Hands Its Fans Keys to the Bud Light Hotel
Bud Light is returning to the Super Bowl in February for the third annual Bud Light Hotel, a complete rebranding of a downtown Indianapolis hotel that will host the best parties, concerts and events leading up to Super Bowl XLVI. For it, the brand is launching an exclusive job...
23 December 2011
Pierini Partners Has Designed Packaging for the Non-Alcoholic Hoegaarden Range
Argentinean design agency Pierini Partners, headed by renowned designer Adrian Pierini, has collaborated with Anheuser-Busch InBev to design packaging for a new non-alcoholic range of the famous Belgian beer brand Hoegaarden....
22 December 2011
Guinness Launched the ‘Black and White’ Christmas Push in the UK
To spice up the holiday season and remind adult consumers that Christmas is a great time to drink and...
14 December 2011
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