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Bud Light Platinum is becoming more musical—following in the footsteps of BlackBerry, Pepsi, Coca-Cola, Intel and Polaroid, which...
Guinness has released a new commercial as part of its ongoing “Made of More” campaign, which encourages consumers to reveal their talents, boldness and desire to achieve new heights, doing more to become more.
Celebrating the beauty and craftsmanship, new campaign "Timeless Beauty" features British actor Noah Huntley and Ukrainian model Tanya Ruban.
With the launch of 6% ABV Beck’s Sapphire in the U.S., Anheuser-Busch InBev is tapping into the new category of higher-alcohol premium beers for the 'late night occasions'.
Following the "Brilliantly British" campaign, launched last summer in conjunction with the London Olympics 2012 and Queen's Diamond Jubilee, Molson Coors, the brand owner, updated packaging and glassware for Carling beer with the help of brand design agency Echo.
We've talked with Gaston about his work experience with CARTILS, about collaboration with Grolsch, Baltika and trends which shape the beer branding today.
This new 2-week challenge called "Meet the World in One City" is a part of an on-going global campaign "Open Your World" started back in 2010.
With the polarisation of the beer market becoming more marked, the icons and giants should maybe embrace and learn from what is driving the craft beer success — before it is too late.