The company is planning to create limited-edition products and held events with local retailers from five U.S. cities: KITH in New York City, Union in Los Angeles, Alchemist in Miami, RSVP Gallery in Chicago, and Concepts in Boston.
Havas SE has researched benefits for brands of associating with music in the second installment of the FANS.PASSIONS.BRANDS study.
Linking brands that work well together can be a challenge. If you have one brand that is instantly recognisable to the public, combining with an unknown, or perhaps only locally known brand, it is easy for all the attention, good and bad to be focused on the known brand.
The music partnership experts FRUKT together with the music industry analysts Next Big Sound have conducted an in-depth research "Brands & Bands: The Value Exchange," outlining the brand building value for both brands and musicians, as well as the value of earned media and influence of partnerships on artists' career.
No doubt, businesses use this movement as an opportunity to create a "do-good" image, promote their philanthropic "storytelling" content, attract new customers and boost sales, donating some proceeds to the themed research funds and charities.
The series will be broadcasted starting September 30 on National Geographic TV channel across nine Latin American countries.
Better known to the American audience, Lynch aka Best Mode is a football player for the team Seattle Seahawks of the NFL, who was signed this year by the brand owner Mars as the Skittles brand ambassador in time for Super Bowl.
22 tech companies including Nokia, Samsung and Sony have partnered to launch the In-Location Alliance, an organization aimed to improve indoor positioning and market adoption of related services as well as to drive innovations.