
In late fall each year starting 2009, Danone's carbonated water brand Badoit releases a new limited-edition designer version of its elegant bottle dedicated to the upcoming year. On the heels of Coca-Cola and evian’s numerous design...
21 November 2011

Havas Media has released its 2011 Meaningful Brands Research. In the study about 300 global brands in 12 industry sectors were identified according to their meaningfulness for customers.
8 November 2011

At all times and under any circumstances, people will buy products while the world exists (we don’t talk about utopian societies, of course)...
12 July 2011

The Dannon Company, Inc. yesterday, April 25, announced the launch of a new campaign to help Californians...
26 April 2011

Do you have a dancing baby inside? Evian and BETC Euro RSCG are continuing their highly popular campaign Live Young that includes the...
19 April 2011

Danone, the global leader in baby nutrition is launching newly designed packaging for its Aptamil Growing Up milk brand. The design has been created by international agency LFH which won the...
27 January 2011

evian® is starting a movement to make 2011 the year to finally write that edgy novel, finish a triathlon, whip up a new dish in the kitchen, or master the downward dog. No matter the goal, from daring feats to simple accomplishments, a little motivation will go a long way....
3 January 2011

For the second consecutive year, Badoit, the Danone France carbonated water brand, has collaborated with students...
6 October 2010

evian® Natural Spring Water has partnered with world-renowned fashion icon Issey Miyake, known for his...
22 September 2010

Almost a year has passed since the young stars of the popular Evian's roller baby viral video rose to the top of YouTube charts in late 2009, and now they are back. The skates have come off, their bodies are plastered on t-shirts...
9 August 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
