Evian Wants Britain to Awaken the Sense of Wonder
To increase its online presence, Evian has launched a new global digital platform, www.evian-thesource.com that offers visitors exclusive content that is aimed to “awaken their sense of wonder.”
24 May 2012
Danone Explores a New Premium “Functional” Yogurt Category in the UK
Danone is establishing its profile in functional dairy arena offering the UK consumers the premium Greek-style product range Oykos. This category has traditionally been dominated by big pots of natural varieties in the UK. However, recent introductions by Muller and...
7 May 2012
Dragon Rouge Revamps the Actimel Packaging to Re-engage with Consumers
Actimel by Danone is the leading yogurt drink in the UK market and has created a successful presence on-shelf for over 10 years. However, its identity and packaging had hardly evolved in this time with only a few small changes to the logo, key messaging and...
18 April 2012
Badoit 2012: Ambiance Noël
In late fall each year starting 2009, Danone's carbonated water brand Badoit releases a new limited-edition designer version of its elegant bottle dedicated to the upcoming year. On the heels of Coca-Cola and evian’s numerous design...
21 November 2011
Havas Media Has Unveiled the 2011 Meaningful Brands Research
Havas Media has released its 2011 Meaningful Brands Research. In the study about 300 global brands in 12 industry sectors were identified according to their meaningfulness for customers.
8 November 2011
Tomorrow’s Consumers of Global Brands Live in Asian Regions
At all times and under any circumstances, people will buy products while the world exists (we don’t talk about utopian societies, of course)...
12 July 2011
The Dannon Company Challenges Californians to Live Active Culture
The Dannon Company, Inc. yesterday, April 25, announced the launch of a new campaign to help Californians...
26 April 2011
Evian: Let's Baby Dance
Do you have a dancing baby inside? Evian and BETC Euro RSCG are continuing their highly popular campaign Live Young that includes the...
19 April 2011
Danone Aptamil Re-designed by LFH
Danone, the global leader in baby nutrition is launching newly designed packaging for its Aptamil Growing Up milk brand. The design has been created by international agency LFH which won the...
27 January 2011
evian Captures LA and Miami's Essence as the New Phase of the Brand's 'Live Young' Campaign Rolls out
evian® is starting a movement to make 2011 the year to finally write that edgy novel, finish a triathlon, whip up a new dish in the kitchen, or master the downward dog. No matter the goal, from daring feats to simple accomplishments, a little motivation will go a long way....
3 January 2011
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