popular Consumer Insight
The most skeptical consumers come from developed countries: they do not believe that many brands can make a meaningful difference to their personal wellbeing.
The survey looks at the current consumer trends in the global luxury market, specifically in the UK, and analyses 40 of the top "power" global brands in this category.
The statement was true in a live test environment for Domino's and Nationwide mobile ad placements.
79% of respondents aged 16-24 agree that it is acceptable to use their mobile phones on the toilet, 74% need their phone with them at all times.
The study aims to measure the positive activity and the benefits delivered by 700 brands in 12 key areas of life: health, happiness, financial, relationships and community to name a few.