Havas Media Group along with the two research agencies Differentology and On Device Research have teamed up with Sky Media, advertising sales arm of Sky, to conduct one live and two lab experiments aimed at trying new methodologies in measuring mobile advertising effectiveness. 

Brands deliver tons of products and services across the globe, but do they really contribute to making people’s lives brighter? In June, Havas Media released its annual Meaningful Brands index (MBi) outlining a positive impact of brands on people’s lives. The study comes as a unique framework to “analyze and track the connections brands have with our quality of life and well-being,” as the global media expert explains it.