
The iconic ketchup brand Heinz introduces Heinz Tomato Ketchup Blended with Balsamic Vinegar. The new sauce will be available in the USA on November 14, though not in supermarkets. The new product campaign sends consumers directly to the brand’s
27 October 2011

Did you know that Coca-Cola or a Coke-owned drink is the market leading soft drink in every country in the world except one? I didn’t until last week, when I saw The Secrets of the Superbrands on BBC3. Scotland is the only market not to have succumbed to the American elixir.
8 June 2011

On May 10, Heinz announced it will return its classic glass bottle to American retail stores as a limited time offer. According to the offical press announcement made by the brand, Limited Edition Glass Bottle Heinz Tomato Ketchup will be available in a 14 oz. bottle for the...
11 May 2011

America has voted and now 12 young artists will have their artwork reproduced on millions of Heinz Ketchup packets as the winners in the fifth annual Heinz® Ketchup Creativity™ Contest....
20 April 2011

In the third and the final chapter of our Brands and the City overview, we focused on brands’ projects which helped enrich city canvas and add more elements to the metropolitan life...
28 February 2011

The Coca-Cola Company and H.J. Heinz Company yesterday, February 23, announced a strategic partnership that enables Heinz to produce its ketchup bottles using Coca-Cola's breakthrough PlantBottle™ packaging. The PET plastic bottles are made partially from...
24 February 2011

Pearlfisher has created a new look and feel for the entire Heinz Infant Feeding portfolio, including the packaging format for the new ‘Taste Of Home’ range. Heinz has the largest share of...
7 February 2011

Ahead of the upcoming St Patrick’s Day (17 March), brands are busy launching new products and editions to celebrate the big holiday. The Guinness beer and the Jameson whisky are traditionally considered as the most Irish trademarks, and they just couldn’t...
1 February 2011

The Heinz Ketchup Creativity™ Contest is back for the fifth year running, and Heinz is asking students to once again pour on their talent for a chance to receive exciting rewards and recognition in 2011, including their artwork appearing on millions of iconic Heinz®...
14 January 2011

Heinz brought the gardening culture to the heart of London with its Heinz City Allotment on August 3-4. As a part of the promotion for the brand’s Salad Cream product, the iconic food manufacturer created a ‘crop-up’ plot in Soho Square and invited passers-by to pick a mix...
9 August 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
