Being one of the first global FMCG brands to address the problem of consumers with Coeliac disease in the UK market, Heinz UK has launched a new range of gluten-free products.
Created to tap into all five senses the ‘Flavour Experiences’ marry sound, taste, touch, sight and smell, to provide the ideal sensory environment in which each dish should be eaten.
Heinz is bringing its ingredients to the very surface in its new limited-edition jackets designed by Irish pop-art artist Orla Walsh for the new flavour, Heinz Tomato Ketchup with Sweet Chilli.
The $28 billion deal ($23.3 billion plus debt) is to be finalized later this year.
To entertain its UK consumers and introduce Heinz FIVE Beanz, a new product in the Heinz family, the market leader has launched a ‘Your Name On a Bean’ social media campaign.
Heinz has launched a new Heinz Beanz all-integrated campaign, which is aimed to ignite Australian consumers’ love to the brand again.
Heinz, which is aimed to plant up to 57,000 trees through its ‘Join the Growing Movement’ U.S. campaign, has introduced Spotify’s ‘play’ button technology on its UK Facebook page, enabling Heinz Tomato Ketchup Facebook fans to listen to a song playlist.
Heinz Ketchup has launched the ‘Join the Growing Movement’ campaign on its restaurant bottles featuring PlantBottle technology by Coca-Cola, which is 100% recyclable. The partnership dates back to the beginning of 2011 when Heinz has partnered with the soft drinks giant to start using its revolutionary technology. In June 2012, Coca-Cola and Heinz along with other companies including Ford, Nike and Procter & Gamble formed a union of the Plant PET Technology Collaborative (PTC).