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Sustainable Brands Conference 2012
  • The New Heinz Tomato Ketchup with Balsamic Vinegar Will Sell on Facebook

    The New Heinz Tomato Ketchup with Balsamic Vinegar Will Sell on Facebook

    The iconic ketchup brand Heinz introduces Heinz Tomato Ketchup Blended with Balsamic Vinegar. The new sauce will be available in the USA on November 14, though not in supermarkets. The new product campaign sends consumers directly to the brand’s 

    27 October 2011

  • The Secrets of the Superbrands on BBC3

    The Secrets of the Superbrands on BBC3

    Did you know that Coca-Cola or a Coke-owned drink is the market leading soft drink in every country in the world except one? I didn’t until last week, when I saw The Secrets of the Superbrands on BBC3. Scotland is the only market not to have succumbed to the American elixir.

    Chris Hart, Blue Marlin

    8 June 2011

  • Heinz Ketchup Iconic Glass Bottle Returns to American Food Stores

    Heinz Ketchup Iconic Glass Bottle Returns to American Food Stores

    On May 10, Heinz announced it will return its classic glass bottle to American retail stores as a limited time offer. According to the offical press announcement made by the brand, Limited Edition Glass Bottle Heinz Tomato Ketchup will be available in a 14 oz. bottle for the...

    11 May 2011

  • Heinz Announces Winners in 2011 Ketchup Creativity Contest

    Heinz Announces Winners in 2011 Ketchup Creativity Contest

    America has voted and now 12 young artists will have their artwork reproduced on millions of Heinz Ketchup packets as the winners in the fifth annual Heinz® Ketchup Creativity™ Contest....

    20 April 2011

  • Brands and the City, Part #3

    Brands and the City, Part #3

    In the third and the final chapter of our Brands and the City overview, we focused on brands’ projects which helped enrich city canvas and add more elements to the metropolitan life...

    28 February 2011

  • Coca-Cola and Heinz Announce Landmark Partnership to Expand Use of Innovative PlantBottle Packaging

    Coca-Cola and Heinz Announce Landmark Partnership to Expand Use of Innovative PlantBottle Packaging

    The Coca-Cola Company and H.J. Heinz Company yesterday, February 23, announced a strategic partnership that enables Heinz to produce its ketchup bottles using Coca-Cola's breakthrough PlantBottle™ packaging. The PET plastic bottles are made partially from...

    24 February 2011

  • Pearlfisher Creates New Brand World for the Heinz Infant Feeding Portfolio

    Pearlfisher Creates New Brand World for the Heinz Infant Feeding Portfolio

    Pearlfisher has created a new look and feel for the entire Heinz Infant Feeding portfolio, including the packaging format for the new ‘Taste Of Home’ range. Heinz has the largest share of...

    7 February 2011

  • Guinness, Heinz and Jameson Get Ready for St Patrick’s Day with New Products

    Guinness, Heinz and Jameson Get Ready for St Patrick’s Day with New Products

    Ahead of the upcoming St Patrick’s Day (17 March), brands are busy launching new products and editions to celebrate the big holiday. The Guinness beer and the Jameson whisky are traditionally considered as the most Irish trademarks, and they just couldn’t...

    1 February 2011

  • Heinz Asks Students to Pour on Talent in Fifth Annual Ketchup Creativity Contest

    Heinz Asks Students to Pour on Talent in Fifth Annual Ketchup Creativity Contest

    The Heinz Ketchup Creativity™ Contest is back for the fifth year running, and Heinz is asking students to once again pour on their talent for a chance to receive exciting rewards and recognition in 2011, including their artwork appearing on millions of iconic Heinz®...

    14 January 2011

  • Heinz Laid out a Garden in Soho

    Heinz Laid out a Garden in Soho

    Heinz brought the gardening culture to the heart of London with its Heinz City Allotment on August 3-4. As a part of the promotion for the brand’s Salad Cream product, the iconic food manufacturer created a ‘crop-up’ plot in Soho Square and invited passers-by to pick a mix...

    9 August 2010

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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