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Despite a huge Instagram popularity, the app is the most predictable social network in terms of target audience. It was our hypothesis, and the goal of Popsop Research was to prove or refute it.
The Swedish high street fashion retailer H&M continues it's commitment to the greener and more socially responsible business model with the launch of environmentally friendly Concious denim collection and through partnership with International Labour Organization (ILO).
H&M collaborated with a legendary contemporary artist Jeff Koons, known for his glossy balloon sculptures, on a new mini art exhibition hosted at the 57,000-square-foot flagship store on Fifth Avenue and 48th Street in New York City.
H&M is rolling out fashion&music initiative on the Asian market that sees the brand’s fashion catalogue working as a musical piece.
The fabrics will contain 20 percent of the recycled content generated through the year long garment-recycling initiative that spanned 53 markets.
H&M has collaborated with Beyoncé on the retailer’s upcoming summer push. The celebrated recording artist will front the brand's advertising campaign for swimwear and beachwear slated for the launch in May. She has also lent her creative expertise and sharp sense of style in designing looks for the collection.
The initiative embraces all 269 H&M stores in the U.S. and all the other stores on 47 international markets.
H&M has released an ad starring David Beckham, which was announced earlier this year.