IKEA, the renowned Swedish furniture and home decorations chain, has created a divine tree sculpture, which will appear at Barbican Center in London on August 12. The unique installation was made by IKEA designers and artists to pay tribute to inspiration and unconventional thinking, which underlay the work by any person of art as well as people behind innovative designs for sustainable home appliances.
IKEA
To promote the release of its new catalog, IKEA launched a series of spots, “Hooray for the everyday!”, which showcase simple but lovely moments of everyday routine, which actually make us happy with our life. The 2011’s issue celebrates the 60-th anniversary of the company’s annual consumer catalog and as usual focuses on what brings sheer joy to people around the world.
According to a recent study, Google and Sony tie for the top spot of the world’s most reputable companies. The research, conducted by Reputation Institute, measured the top companies in the world on which are most liked, trusted, and respected by the public in 24 countries. Disney, BMW, and Daimler round out the top five listed.
The makeover shows always attract audience. Is it the same with adverts of the kind? Definitely, yes. IKEA is launching a campaign called «Ikea Kitchen Squad» about house renovation and yesterday aired the first 60-sec advert at British Channel 4. In the 45-second online teaser the unit of interior experts update the kitchen with the help of IKEA furniture. The project was developed by ad agency Beattie McGuinness Bungay.
The globally known international home products retailer IKEA is sure that just $1 can make the life of children better and be enough to start introducing positive changes on a global scale. The social campaign “One dollar is a fortune” was started in 2003 and is aiming at raising money for improvement of children’s education all round the world. To support the project the retailer devised the singing activity Soft Toy Said featuring cute soft toys.