The newly revealed logo has already sparked discussions and criticism in the press and social media. We've collected some comments from the Russian design experts to look at the situation from another angle.
Last week, The Hershey Company and Volvo Cars unveiled new logos and already received some ambiguous feedback from the fellow design community online.
Airbnb, a popular short-term home rental service, is marking its 7th year with a shift to a new design to better communicate the ideas of sharing and belonging. The new design has been developed by the London-based company DesignStudio.
Reebok has introduced a new brand mark, the Delta symbol, to emphasize the three key elements of a transformative athletic experience—physical, mental and social change—that happen when people go beyond the limits of physical possibilities.
As it was earlier announced in the company's Tumblr blog, on September 5 Yahoo is to introduce the new version of its 20-year-old logo, which will retain its recognizable purple colour and an exclamation point.
Louisville Slugger clearly needed to become relevant again to this valuable, younger audience. The challenge was to strike a balance between remaining a heritage brand and projecting a fresh, contemporary, and inspiring image and identity.
Handled by Goodby, Silverstein & Partners, “For the Bold” aims to help Doritos unify its presence on the global market.
Doodle 4 Google, an international creative contest for young artists to create their own Google doodles, this year was hosted in Russia for the first time. While the company's headquarter chose a futuristic topic for the 2012 event ("If I could travel in time, I’d visit…"), Google Russia gave the contest a rather patriotic twist having devoted it to the Russian authentic culture and history ("My city. My country"). As it was announced yesterday, Pyotr Alekseyev, an 8-year-old schoolboy from Belgorod, named the winner.