On October 28th, Russia unveiled the logo of the upcoming international football championship to be hosted in the country in a four-year time. The Official Emblem of the 2018 FIFA World Cup Russia was revealed by FIFA president Sepp Blatter during a popular evening show on the state-owned TV channel “Pervyi Kanal”—surprisingly, over a video feed from space… where Russian astronauts from the International Space Station “Mir” actually “showed” the logo to the planet Earth. 

Reebok has introduced a new brand mark, the Delta symbol, to emphasize the three key elements of a transformative athletic experience—physical, mental and social change—that happen when people go beyond the limits of physical possibilities. With the introduction of the new logo, the brand wants to focus on fitness rather than on the professional sports performance, which signals of the label’s intension to appeal to amateur athletes more.

The article is co-written by Jamey Wagner, Executive Creative Director, and Will Kladakis, Account Leader for Interbrand Cincinnati

Louisville Slugger® is the most recognized brand in baseball. Over 60 percent of Major League Baseball (MLB) players swing a Slugger, including Derek Jeter, Josh Hamilton and Evan Longoria in the American League and Buster Posey, Joey Votto and David Wright in the National League.

Doodle 4 Google, an international creative contest for young artists to create their own Google doodles, this year was hosted in Russia for the first time. While the company’s headquarter chose a futuristic topic for the 2012 event (“If I could travel in time, I’d visit…”), Google Russia gave the contest a rather patriotic twist having devoted it to the Russian authentic culture and history (“My city. My country”). As it was announced yesterday, Pyotr Alekseyev, an 8-year-old schoolboy from Belgorod, named the winner.