
The more you give, the more you get—in the winter holiday season, this eternal truth vividly sticks in our minds...
22 November 2011

Scarlett Johansson, a young and successful movie actress known also as a face of Mango and celebrity ambassador for Moët & Chandon Champagne (since 2009), starred in a series of commercial photographs that are part of the new brand's romantic...
17 January 2011

Why chat online when you can dance online? With the launch of Hennessy Black, Moët & Chandon has launched the very first virtual nightclub called the
14 June 2010

Sotheby’s announced an addition to the 21 May wine auction in Hong Kong. A vertical of Dom Pérignon Rosé Œnotheque, a world première release from the reserve cellar of Dom Pérignon, never commercially released before, will be included in the sale, in addition to exclusive...
17 May 2010

Hennessy had its first-ever Hennessy Black DJ Mixmasters program at the 2010 Winter Music Conference, the largest music industry gathering in the world. Hennessy Black has selected eight DJs from across the country to...
29 March 2010

Dom Pérignon has presented Dom Pérignon Wedding, a new elegant collection of 12 bottles, which go along with the 13th one in a lacquered box featuring a unique silver label. To commemorate the date, this last one can have the names of the couple and the date of the...
1 March 2010

Domaine Chandon, which proves to be the leading producer of sparkling wine, had released a new product called “étoile Tête de Cuvée”. The price for one bottle is $100, a totally adequate amount considering the festive season and the level of the brand....
10 November 2009

One of the oldest French Champagne Houses Moet & Chandon, which is now a part of LVMH luxury brand, has unveiled a new traveling set - 'Buckets of Bubbles'.
11 August 2009

Moet & Chandon, the champagne of cinema, last night introduced its highly-anticipated celebrity spokesperson at the brand's "Tribute to Cinema" gala at the Big Sky studio in London: the effervescent Scarlett Johansson. Always the legendary pioneer, Moet is...
26 March 2009

Owner of the most extensive vineyard in Champagne, Moet & Chandon is also the leading buyer for Champagne grapes. Over the years, the company has developed strong ties with the vine-growers, ensuring the quality of the grapes provided. They have access to the largest...
3 December 2008
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
