Nissan promotes its unique self-healing paint technology in an iPad advertisement that enables users to literally see how the paint works when the vehicle gets scratched.
Nissan is kicking off a new pan-European campaign under the “Urban Thrill Rides” tagline to promote the city car, a new Nissan Juke n-tec, available in European showrooms from March. The effort, developed by TBWAG1, writes a new charter in the “urban” narration, started by the brand years ago. It reveals the car’s adventurous personality and demonstrates how easily it integrates into the megalopolises’ life, ruled by high speed. The “Urban Thrill Rides” push is launching across more than 20 European countries starting April.
As part of the 2013 Student Award competition, annually held by the UK-based non-profit organization D&AD, Nissan and Interbrand will challenge students to build a new brand that will represent the automaker’s complete line of sustainable vehicles.
Nissan Canada, which launched an online 'first-ever' virtual showroom on YouTube in January 2012 with the help of its long-standing ad partner TBWA, is now making it available for mobile users.
To showcase some of the most innovative new features of the all-new 2013 Sentra, Nissan in collaboration with TBWA\Chiat\ Day LA has launched a series of six online videos observing the humorously, jumbled courtship and romance of two characters known as Jeff and Felicia.
Nissan launches new ad campaigns promoting the new Pathfinder SUV and Sentra sedan and following the steps of the 2013 Altima ‘Wouldn’t it be Cool’ campaign.
Nissan has revealed its own vision for the future London ‘black cab’ introducing the Nissan NV200 London Taxi, which will offer significantly reduced CO2 outputs compared to current taxi models. Additionally, an all-electric e-NV200 concept will also undergo trials in the UK capital.