Pearlfisher Designs Brand Identity and Packaging for Waitrose LOVE life ‘you count…’
Pearlfisher has created the new packaging design and brand identity for Waitrose LOVE life ‘you count…’ a range of great tasting meals and snacks designed to support a calorie controlled...
1 February 2012
Celebrating Health
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
16 January 2012
The Act of Giving
We all know that clean water, education and healthcare are fundamental basics and a human right. Charity brands need to reposition from a tone of look what I can give you to a message of this is what we can share and this should be special and unique, connecting us globally.
24 December 2011
Q&A with Darren Foley, Pearlfisher: “It is important for UK agencies to have an international outlook”
We asked Darren Foley, Managing Director of Pearlfisher, about how the UK design industry came through the post-recessionary 2011 year, about overseas opportunities and his vision on what's to come in 2012.
21 December 2011
A Brand New Name
What's in a name? It's so much more than a collection of letters. It is a signifier, an identifier, occupying space in the mind and in the heart. A name makes us unique and distinctive, it defines us against others and says who we are. Our names give us a voice and assert our identity.
30 November 2011
Pearlfisher’s Karen Welman Designs HARE Styling Book
Pearlfisher’s Karen Welman designs HARE Styling book for GOSH Children’s Charity HAIRraising appeal, with official book signing by John Frieda being held on 15th November at Pearlfisher in...
14 November 2011
Pearlfisher Refreshes the Packaging for Help Remedies as Part of the National Take Less Campaign
Pearlfisher has refreshed the packaging for Help Remedies—the New York City-based boutique pharma company and creator of minimalist medicine—as part of Help’s national Take Less...
26 October 2011
Modern Classic Brands
While we often see high end brands use their heritage of classic individuality and quality, household brands ground themselves in an origin of family, authenticity and honesty. When their brand identity and design reflects these truths, they are memorable, unique and individual — capable of transforming and developing whilst maintaining an enduring inner core.
21 October 2011
Pearlfisher Holds the Taste Insight Event in New York: 2 November, 2011
On November 2, 2011, Pearlfisher holds an event on the future of Taste in New York, where Sophie Maxwell, Head of Insight, will be unveiling the transatlantic insight study into the future world of food and drink.
21 October 2011
Pearlfisher Creates Stylish New Brand Identity and Packaging for Natural Food Favourite Kallo
Pearlfisher re-designs new packaging for Kallo across its entire product range. Pearlfisher has created an exciting new brand identity and redesign for leading natural and organic food company...
14 October 2011
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