Вернуться к стандартному виду
  • Pringles Presented ‘Pringles Home Party’ in Argentina

    Pringles Presented ‘Pringles Home Party’ in Argentina

    Pringles launched a new digital campaign in Buenos Aires, Argentina. With the concept ‘Organise a Party Right Now’, communication agencies Grey, G2 and Fahrenheit 451 have together created an action called ‘Pringles Home Party’ for markets in the region.

    28 June 2011

  • Procter & Gamble Sold Pringles for $2.35 Billion

    Procter & Gamble Sold Pringles for $2.35 Billion

    The Procter & Gamble Company, Inc. and Diamond Foods yesterday, April 5, announced the signing of a definitive agreement to merge the Pringles business into Diamond Foods in a transaction valued at $2.35 billion."Pringles is an iconic,...

    6 April 2011

  • Pringles Says ‘NO’ to Oversharers

    Pringles Says ‘NO’ to Oversharers

    Pringles brand has launched a new website to help people who think that their friends in online communities are posting too much boring stuff. With the help of ‘The Oversharers' developed by

    6 May 2010

  • Pringles Pop Art: Design a Can, Support the USA Team

    Pringles Pop Art: Design a Can, Support the USA Team

    Pringles invites its fans to participate in the sport life of the USA and show how creative they are. The Procter & Gamble's brand has arranged an online contest for creating cans...

    29 January 2010

  • P&G Creates a Parade of Pringles' Crisps

    P&G Creates a Parade of Pringles' Crisps

    To celebrate Pringles' "parade of 100 crisps" and less air than the leading bagged chips, Pringles' teams are coming to New York City on November 25 for 24 hours, to donate air not used in its cans for parade balloons this holiday season. During this time, Pringles' team...

    25 November 2009

  • P&G organized '100 Ways to Enjoy Pringles' contest

    P&G organized '100 Ways to Enjoy Pringles' contest

    Having launched a Super Stack can with 100 crisps inside, Pringles wants to celebrate it by inviting U.S. fans to have fun and enter the "100 Ways to Enjoy Pringles" sweepstakes.From August 5 through September 11, Pringles lovers across the U.S. can show...

    7 August 2009

  • P&G launches Pringles Xtreme

    P&G launches Pringles Xtreme

    Procter & Gamble is adding the new range to its Pringles brand - Pringles Xtreme aimed at 16 to 24 year old male consumers.

    14 July 2009

  • Pringles unique 'sport' limited edition

    Pringles unique 'sport' limited edition

    Pringles brand is looking to get the nation into the playful spirit of summer with new tennis themed ‘Clay' and ‘Grass' court pack designs ‘cheering on' the hugely popular Original and Sour Cream & Onion 155g cans inUK .Currently the number one...

    3 June 2009

    1 comment
  • Pringles are crisps — it's official

    Pringles are crisps — it's official

    The latest snack-based controversy with P&G's Pringles is not over the relative merits of smokey bacon compared to prawn cocktail flavour, but over the legal status of Pringles, the snack in a tube stocked by many pubs.It has taken three Court of Appeal judges to...

    22 May 2009

  • Pringles design by Webb Scarlett DeVlam

    Pringles design by Webb Scarlett DeVlam

    Webb Scarlett DeVlam agency specializing on packaging was chosen the best agency at UK Packaging Awards 2008. The company has offices in London, Chicago, and Sydney.One of its projects was the successful launch...

    24 March 2009

Page 2: [1] [2] last »
Popsopconsultants.com

Partner Section

Catils

Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Research

'Point to Know' Technologies:

a Childhood Dream Becomes Reality

Research

Research

Research

Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

Subscribe to rss by email

Enter your email address:

Subscribe to our newsletter

Rambler's Top100