
Pringles launched a new digital campaign in Buenos Aires, Argentina. With the concept ‘Organise a Party Right Now’, communication agencies Grey, G2 and Fahrenheit 451 have together created an action called ‘Pringles Home Party’ for markets in the region.
28 June 2011

The Procter & Gamble Company, Inc. and Diamond Foods yesterday, April 5, announced the signing of a definitive agreement to merge the Pringles business into Diamond Foods in a transaction valued at $2.35 billion."Pringles is an iconic,...
6 April 2011

Pringles brand has launched a new website to help people who think that their friends in online communities are posting too much boring stuff. With the help of ‘The Oversharers' developed by
6 May 2010

Pringles invites its fans to participate in the sport life of the USA and show how creative they are. The Procter & Gamble's brand has arranged an online contest for creating cans...
29 January 2010

To celebrate Pringles' "parade of 100 crisps" and less air than the leading bagged chips, Pringles' teams are coming to New York City on November 25 for 24 hours, to donate air not used in its cans for parade balloons this holiday season. During this time, Pringles' team...
25 November 2009

Having launched a Super Stack can with 100 crisps inside, Pringles wants to celebrate it by inviting U.S. fans to have fun and enter the "100 Ways to Enjoy Pringles" sweepstakes.From August 5 through September 11, Pringles lovers across the U.S. can show...
7 August 2009

Procter & Gamble is adding the new range to its Pringles brand - Pringles Xtreme aimed at 16 to 24 year old male consumers.
14 July 2009

Pringles brand is looking to get the nation into the playful spirit of summer with new tennis themed ‘Clay' and ‘Grass' court pack designs ‘cheering on' the hugely popular Original and Sour Cream & Onion 155g cans inUK .Currently the number one...
3 June 2009
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The latest snack-based controversy with P&G's Pringles is not over the relative merits of smokey bacon compared to prawn cocktail flavour, but over the legal status of Pringles, the snack in a tube stocked by many pubs.It has taken three Court of Appeal judges to...
22 May 2009

Webb Scarlett DeVlam agency specializing on packaging was chosen the best agency at UK Packaging Awards 2008. The company has offices in London, Chicago, and Sydney.One of its projects was the successful launch...
24 March 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
