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Sustainable Brands Conference 2012
  • P&G’S Pringles Goes to Kellogg, Not to Diamond Foods

    P&G’S Pringles Goes to Kellogg, Not to Diamond Foods

    After a long research and investigation, Procter & Gamble has announced it sells its Pringles brand to Kellogg for $2.7 billion in cash.

    16 February 2012

  • Pringles Presented ‘Pringles Home Party’ in Argentina

    Pringles Presented ‘Pringles Home Party’ in Argentina

    Pringles launched a new digital campaign in Buenos Aires, Argentina. With the concept ‘Organise a Party Right Now’, communication agencies Grey, G2 and Fahrenheit 451 have together created an action called ‘Pringles Home Party’ for markets in the region.

    28 June 2011

  • Procter & Gamble Sold Pringles for $2.35 Billion

    Procter & Gamble Sold Pringles for $2.35 Billion

    The Procter & Gamble Company, Inc. and Diamond Foods yesterday, April 5, announced the signing of a definitive agreement to merge the Pringles business into Diamond Foods in a transaction valued at $2.35 billion. "Pringles is an iconic,...

    6 April 2011

  • Pringles Says ‘NO’ to Oversharers

    Pringles Says ‘NO’ to Oversharers

    Pringles brand has launched a new website to help people who think that their friends in online communities are posting too much boring stuff. With the help of ‘The Oversharers' developed by

    6 May 2010

  • Pringles Pop Art: Design a Can, Support the USA Team

    Pringles Pop Art: Design a Can, Support the USA Team

    Pringles invites its fans to participate in the sport life of the USA and show how creative they are. The Procter & Gamble's brand has arranged an online contest for creating cans...

    29 January 2010

  • P&G Creates a Parade of Pringles' Crisps

    P&G Creates a Parade of Pringles' Crisps

    To celebrate Pringles' "parade of 100 crisps" and less air than the leading bagged chips, Pringles' teams are coming to New York City on November 25 for 24 hours, to donate air not used in its cans for parade balloons this holiday season. During this time, Pringles' team...

    25 November 2009

  • P&G organized '100 Ways to Enjoy Pringles' contest

    P&G organized '100 Ways to Enjoy Pringles' contest

    Having launched a Super Stack can with 100 crisps inside, Pringles wants to celebrate it by inviting U.S. fans to have fun and enter the "100 Ways to Enjoy Pringles" sweepstakes. From August 5 through September 11, Pringles lovers across the U.S. can show...

    7 August 2009

  • P&G launches Pringles Xtreme

    P&G launches Pringles Xtreme

    Procter & Gamble is adding the new range to its Pringles brand - Pringles Xtreme aimed at 16 to 24 year old male consumers.

    14 July 2009

  • Pringles unique 'sport' limited edition

    Pringles unique 'sport' limited edition

    Pringles brand is looking to get the nation into the playful spirit of summer with new tennis themed ‘Clay' and ‘Grass' court pack designs ‘cheering on' the hugely popular Original and Sour Cream & Onion 155g cans inUK . Currently the number one...

    3 June 2009

    1 comment
  • Pringles are crisps — it's official

    Pringles are crisps — it's official

    The latest snack-based controversy with P&G's Pringles is not over the relative merits of smokey bacon compared to prawn cocktail flavour, but over the legal status of Pringles, the snack in a tube stocked by many pubs. It has taken three Court of Appeal judges to...

    22 May 2009

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Trends

Top 10 consumer trends in 2012

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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