Vodafone has embarked on a great mission of saving an extinct language as part of its latest campaign dubbed “Firsts.” The telecoms company is helping to revive the Mexican language Ayapaneco, currently spoken by only two people in this world, who appeared to be not speaking with each other because of a fight that happened a long time ago. The new campaign by Jung von Matt/Alster drives these two men together again, all to resurrect their dying language.

Selfridges is rolling out a massive campaign, Hello Beautiful, that celebrates diversity of beauty and encourages people to share their definitions of beauty. The project that encompasses digital and outdoor promotions, in-store events and activities is called The Beauty Project, a 6-week curated program that will feature “talks, interactive debates and immersive beauty experiences.”

BBDO Toronto and production company Crush have created a controversial spot, “Not-The-Sac Wax,” to raise awareness of testicular cancer. The video featuring grimaces of men as they are getting their genital hair waxed (the process itself is off the screen). The spot has been released as part of the campaign launched by Testicular Cancer Canada to drive more attention to male health.

The TOMS company, known for its one-for-one philanthropy business model, extends the range of products that benefit both a direct consumer and a person in some poorer region. Along with shoes an glasses, now TOMS sells “goodwill” coffee through its new TOMS Roasting Co. Each bag of this coffee brings one week of water—140 liters—to a person who lives in deprived communities where safe drinkable water is a precious product.

Facebook’s COO Sheryl Sandberg and her nonprofit Lean In, created to inspire and empower girls and women, get behind a new initiative, “Ban Bossy,” that takes on the gender stereotypes. The effort, launched in partnership with the Girl Scouts, criticizes the word “bossy” related to girls who are ambitious and assertive, and want to develop their leadership skills to achieve more in their life.