Global research company Nielsen has found that over the last 12 month around 48% of online shoppers have switched from desktop and laptops platforms to mobile devices (Android data only).
Following the launch of the”green” low-calorie soda Coca-Cola Life in the UK last week, the company is introducing another new product for health-conscious British consumers—a bottled vaporised water brand glacéau smartwater. The launch is supported with a “multi-million pound” marketing campaign (figures are not disclosed) and features a 45-year-old American actress Jennifer Aniston as the ‘face’ and the brand’s spokesperson in the UK.
Tomorrow, August 30, McDonald’s is rolling out six nostalgic TV commercials to celebrate its 40th anniversary in the U.K. market. The company’s long-standing advertising partner Leo Burnett has once again set a course for “things that matter”—capturing either happy or sad moments of our life, with McDonald’s on the background.
Over the past few years the proliferation of digital technology has fundamentally changed the way the British public buy many products and services. The shape of the British high street has altered radically with the disappearance of travel agents, insurance brokers and a whole raft of retailers. With 94% of UK households connected to broadband and 49% of households with mobile internet connectivity (Ofcom, August 2013) this transition to digital is unlikely to abate.