popular Social Media
The 47-page report "The state of Social Media 2015" by the U.S. analytics firm explores work processes, challenges and functional needs of social-media teams of small, mid-sized and enterprise companies.
The report includes analysis of 800 brands mentioned in either positive or negative online conversations.
This figure has been gradually decreasing since February 2012—from 37%.
The highly inspirational video epitomizes new Cadillac's philosophy centered around pursuing big dreams.
The agency conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34).
The new short-term loyalty program "Pay with Lovin'" was announced in a TV ad aired during Super Bowl on Sunday.
Over a half (58%) of the respondents agree that their concerns about the environment have increased over the past years.
For the study, the partner company Lightspeed Research has surveyed 7,500 adult respondents from the U.S.