The new experience comes as part of an ongoing “Cities of the World” campaign, launched this spring.
The campaign by Wieden + Kennedy encompasses a series of TV and web commercials featuring Neil Patrick Harris, who seeks and finds clever and humorous ways to enjoy the taste of Heineken Light even on TV.
Heineken is celebrating the Gay Pride Month with a multi-platform campaign dubbed “Like for Love” by Wieden + Kennedy that plays with Instagram potential.
Nike has unveiled an animated film, “The Last Game,” as part of its #riskeverything football-centric campaign.
The spot “Signs,” created by Wieden+Kennedy São Paulo, will be aired in over 46 countries across Latin America, Europe and Africa, telling people about various signs that give fans a hope that their team will win.
Heineken is enticing its consumers into an adventurous project of city exploration.
Powerade has chosen Calabria as one of the five amateur soccer players to participate in its 2014 FIFA World Cup campaign dubbed “There’s Power in Every Game.”
Heineken is supporting Reporters Without Borders with a initiative by W+K Amsterdam that unites a pool of recognized artists, athletes and entertainers from all across the globe.