Following the launch of the global “Where is Next” social compass that is designed to help people discover some hottest clubs and pubs in their city, Heineken is rolling out the “Routine Interruptions” effort in the USA to help urban dwellers re-discover their area. The new experience comes as part of an ongoing “Cities of the World” campaign, launched this spring.
Heineken USA is rolling out the “Best Tasting Light” campaign for its light beer starring American actor, three-time Emmy award winner Neil Patrick Harris. The concept of the effort derives from the high recognition of Heineken Light as the “Best Low Calorie Lager” at the 2013 World Beer Championships, promoting the fuller taste of reformulated, but still low calorie beer.
Nike has unveiled an animated film, “The Last Game,” as part of its #riskeverything football-centric campaign. The 5-minute spot features animated replicas of football celebrities including Cristiano Ronaldo, Zlatan Ibrahimovic, Wayne Rooney, and Neymar Jr. to name a few, who embark on a mission to save the game from a genius villain, The Scientist, set to destroy football as it is forever by substituting real players with autonomous creatures.
Coca-Cola has released a nice advert, based on naïve premonitions and dedicated to the 2014 FIFA World Cup, slated for June 12–July 13. The spot “Signs,” created by Wieden+Kennedy São Paulo, will be aired in over 46 countries across Latin America, Europe and Africa, telling people about various signs that give fans a hope that their team will win.
Heineken is enticing its consumers into an adventurous project of city exploration. The beer brand wants to turn sofa-sitters into globe-trotters as part of its latest effort, “Cities of the World,” encouraging its fans to start discovering the beauty of the world and unlocking the secrets of their own cities. The new effort that rolls out in 100+ countries syncs with the ongoing “Man of the World” campaign, which is all about celebrating offbeat energy in exploring the would around.
In collaboration with Reporters Without Borders, a global non-profit that supports and protects journalists to ensure freedom of information globally, Heineken have undertaken an artistic and philanthropic project that unites a pool of recognized artists, athletes and entertainers from all across the globe. The beer brand has collaborated with 40 legendary individuals to create a series of The Legendary Posters that relate to the brand’s “Legendary” ethos of creative thinking and living life to the fullest.
The Coca-Cola Company is rolling out “The World’s Cup”, the largest marketing campaign in its 128-year history, ahead of the upcoming FIFA World Cup. The marketing platform will include a range of elements such as “Where Will Happiness Strike Next” documentary-style short videos, The Happiness Flag photomosaic that will highlight fan faces and messages, FIFA World Cup Trophy Tour, and many more.
Heineken has conducted a new social experiment that put the participants outside their comfort zone and brought some new experiences to them. The immersive theatrical performance, “The Guest of Honor”, made six unsuspecting spectators become the stars themselves—their every move was filmed, then edited and shown to the public.