Pearlfisher has won 4 Awards – (1 Silver and 3 Bronze awards) — at the 2009 Design Effectiveness Awards. This year’s wins prove a telling story of the export value placed on British Design with Pearlfisher’s successes spanning a selection of the BRIC countries with Russia, Brazil and Asia being represented, as well as the U.S.A.
Regarded as one of the most coveted and competitive Industry awards, the annual Design Effectiveness Awards is the only award scheme that uses commercial data as a key judging criteria and sets the gold standard for commercial success within the design industry.
This year, Pearlfisher won in the Packaging Branded ( Food & Drink) Bronze for Andorhina (Brazil), Bronze for Mekhong (Thailand), Silver for Redds (Russia) and a first win for Pearlfisher New York with a Bronze for Deluxe Honeydrop (US).
Jonathan Ford Pearlfisher’s Creative Partner, commented: “Now — more than ever before — placing value on design can be seen as an investment in a healthy brand and business future. It is design which is the single most tangible interface between anything man made and with people who use it. Therefore, in a commercial context, how well it is designed — in both the function and aesthetic — will affect the bottom line and business fortunes. The design effectiveness story is a self-fulfilling prophecy.”
All award-winning works can be seen here or at http://www.effectivedesign.org.uk