Now that spring is to arrive in two weeks, all the 2012 New Year celebrations and news about them are left behind, but there’s another New Year marketing project, which is worth mentioning. China celebrated Spring Festival, its national New Year on January 23, and to mark the occasion, PepsiCo launched a lovely campaign dubbed ‘Bring Happiness Home,’ encouraging its consumers and fellow colleagues to go and celebrate the holiday with their family and special ones.

We don’t have to wait for special occasions to love somebody, but sometimes they do encourage us to express our feelings. The time around Valentine’s Day is just perfect for crying out loud how much you love someone, and maybe inspire public to do the same. As part of its ‘Real Beauty’ campaign, Dove has come up with a traditional, but still lovely solution ahead of the V-Day. The brand hosted the JCDecaux large-format Transvision screen at Victoria Station in London , which has around 350,000 commuters daily,—for seven days until February 19 it will be asking people to answer simple questions about beauty and affection, and the replies will be posted on the screen.