Today’s Popsop guest and speaker is a very bright personality with a multicultural background and broad variety of interests and skills. French-born from Serbian parents, he speaks 5 languages including French, English, Mandarin, Russian and Serbian, holds degree in Applied Maths from prestigious Ecole Centrale de Paris and Management Science degree from Shanghai Jiaotong University. This is the man who dared to take a dive into the China world back in 2001 and launched a successful brand and research ‘laboratory balancing between rationality and creativity’ there. Now Shanghai-based Labbrand, founded and headed by Vladimir Djurovic, is an internationally recognized brand expert with clients such as ClubMed, L’Oréal, P&G, Disney, Volkswagen, IKEA, Gucci Group, Häagen-Dazs, ING, Nestle, TESCO and many others.

Red Bull, the energy drink brand known for its bold nature, is inviting the USA feel the spirit of Venice to the American environment. On April 14, the brand will be hosting a hilarious competition Red Bull Candola for the second year running on the New River in Fort Lauderdale, Florida, where a maximum of 30 teams of three will be rowing in safe and nature-friendly entirely human-powered boats made from or inspired by Red Bull cans. Not for speed records, but for fun.

First people, then brands—Facebook is going to make the Timeline format, which was launched for individuals on the social network in 2011, available for companies. The new option for creating a picture-heavy and collage-like impressive profile was first launched in September for users from select countries and soon rolled out worldwide, but not for brands (as we remember, Google+ opened only for people in the beginning too, and invited brands only after several month following the official launch of the network).