Procter & Gamble is finally rolling out its new Tide Pods detergent that was delayed for a quite long time. The company also plans to launch other new products and brands to expand on the market.
Year: 2012
The Design Business Association, the UK organization that measures and rates the effectiveness of design in a range of categories by using commercial data to evaluate the success, announced the winners of its annual Design Effectiveness Awards, which included projects by leading design agencies. The ceremony, which was held in London on February 16, brought together 450 industry leaders, who received 62 gold, silver and bronze trophies, awarded by the association this year in 12 categories.
Fast Company, the journal covering the latest news in the technology, ethonomics (ethical economics) and design fields, has unveiled its annual ranking The World’s 50 Most Innovative Companies. Apple, Facebook, Google and Amazon are taking the lead (they are No. 1, 2, 3, and 4 correspondingly). Traditionally, the biggest intrigue here is not who will occupy the top lines (these several leaders are featured on most of ‘the best, the most successful, etc.’ ranks), but in which order they will do it (though, there are some newcomers as well). The most unpredictable thing here is what companies will take the rest of the positions and rule in their industries.
The article is written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Product design is pretty much pervasive now. What was once more of a “behind the scenes” competitive advantage is now an open and assertive part of the messaging. We are bombarded with the faces and signatures of famous designers, artists and/or lifestyle gurus in every aisle of every mainstream big box retailer.