Celebrated director Jonas Åkerlund, who collaborated with such brands as Stoli, Dior and Martini to name but a few, has created a movie for H&M. The Swedish apparel retailer focuses on style and exquisiteness in a new 5:45 film starring actor Joel Kinnaman, promoting the Fall/Winter 2012 collection for men. The brand tells a story of a guy, who is riding in a cab along rainy night streets of London and sees many interpretations of himself (even on banknotes and graffiti murals) everywhere in different apparel.
Year: 2012
Chrysler Group LLC is launching the next stage of its ‘Imported From Detroit’ campaign, which debuted with Eminem in a Super Bowl commercial in 2011. Hip hop artist’s track 8 Mile from the movie of the same name released in 2002 features a dedicated 8 Mile edition of the Chrysler 200 sedan to mark the movie’s 10-year anniversary.
Following the international release of the ad titled “Paint the Town Black” dedicated to Arthur’s Day, the Guinness brand goes on promoting the black colour in the USA by launching a new promotion across the country. The US market is packed with lager brands, including Miller Lite and Bud Light to name but a few, so introducing Guinness Black Lager, a new light beer brand in this category, a year ago was quite challenging. Still, the brand, which has become famous for its Irish Stout, managed to find the key to success on the market. Today, October 15, Guinness is rolling out a new promotion, in which the light black drink is positioned as a dark and refreshing, two qualities, which usually never meet.
BMW Financial Services is fulfilling of the dearest dreams of any drivers by launching a community Facebook application called «The Ultimate Drive.» The new feature will allow people behind the wheel to share the best routes and greatest roads with the large community of the drivers. The new free-of-charge app to get a detailed look at the route using Google Street View as well as integrate the experience within The Ultimate Drive with other route-sharing apps from BMW Financial Services.
There are many ways to support a good cause with the public help. Brands help by spreading awareness about the cause, encouraging fans to donate money to some non-profit, doubling the donation by adding as much as has already been collected, or donating money for likes or comments. The last is the approach selected by Ralph Lauren for its new initiative related to the company’s Pink Pony Fund. The fashion brand will be giving $1 to the Pink Pony Fund of the Polo Ralph Lauren Foundation for every comment made on the brand’s Tumblr page.