To enhance the image and position of its 2013 ES as of a car that strikes imagination with design and technology, Lexus has added a next-generation ad that combines both print and digital media. Readers of Sports Illustrated magazine can find the ad on one of the pages of the October 15 issue and bring it to life using an iPad.
Year: 2012
The Purina brand, which is more often associated with cat’s food, released a campaign to promote its nutrition mixtures for smaller animals such as rabbits, birds, hamsters, etc. The marketing initiative dubbed “Big Thoughts From Small Animals” was developed by Colle+McVoy—it includes a series of six short videos and promotion on the Purina’s Small Animal Food Facebook page.
Google is committed to provide audience with numerous opportunities to broaden their cultural horizons. In 2010, as part of its Art Project, the Internet giant opened the doors of the most celebrated museums around the globe online, allowing users to view art masterpieces in detail on their computer screen, and in May 2012 it invited to explore the wonders of the world online. This spring, Google also unveiled an online platform dedicated to Nelson Mandela’s life and work, and now it invites the audience to explore 42 exhibitions about people’s stories “behind major events of the last century, including Apartheid, D-Day and the Holocaust,” says Google Blog.
Pearlfisher has devised and developed a strategy, name, tone of voice and iconic brand identity for Jamie Oliver’s Better Food Foundation, an initiative created for helping spread healthy eating habits across the globe. Today, a range of deceases originate from bad diets, and the Better Food Foundation is committed to contribute to establishing a world were high-quality food matters and people consume more healthy products to lead more productive and happy lives.