Heineken demonstrates how the beer can improve the settings. The iconic beer brand, which impressed the audience with its hilarious ad films ‘The Entrance’ and ‘The Date,’ developed by Wieden & Kennedy, now extends its Heineken Legend storyline with a 1:30 spot, created by TBWA/Neboko Amsterdam. In the new spot, in which one may find some similarities with Stella Artois’ ‘Apartomatic’ advert, the interiors of a dirty, gloomy, almost empty and bar is changed dramatically as Heineken beer is poured into a glass.
Year: 2012
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Bigger, brighter, better. We’ve always been drawn like moths to the flame to the neon delights of the city. With the UN predicting that 70% of the world’s population will be living in cities by 2050, this urban pilgrimage shows no sign of letting up.
We talked with the executives of LPK company, which claims to be the world’s largest employee-owned brand design agency with offices in North America, Europe and Asia. Richard Cleveland and Samuel Charlier told Popsop about how that employee ownership scheme works, what the European offices are up to and why clients consider LPK a «happy brand».