BMW and Toyota have announced an extension of their existing collaboration focused on the development of ecological technologies first launched in December 2011.
Year: 2012
Google, which unveiled a bunch of new products at Google I/O last week, is committed not only to providing its users with more refined services and online experience, but also to sharing its knowledge and expertise with aspiring developers, contributing to the future of the web (and Google itself). The internet giant, which has been engaging younger generation of developers through its programs and seasonal sessions for quite a long time, has launched an online destination, Google Developers Live, which works as “a place for developers to connect face-to-face with Google engineers as well as each other in a live setting,” states the company in a blog post. In addition to this, the king of the web has initiated another two programs, Google Developers Academy and Google Developers University Consortium, which allow users to study when it’s convenient for them, not in real time only.
The Marmite spread, which always generates much buzz around itself, is announcing a new push revolving around its secret community, Marmarati. The secret society, which has been launched to support the release of Marmite XO, the brand’s extra strong version, and has been running in beta for some time, is gaining momentum. The new online hub, which has been created by We Are Social, invites consumers to undertake a range of challenges, which will help to demonstrate how true their love for the ‘Noir Elixir’ is.
Can a common drink make a revolution? Lipton Ice Tea believes it can—the tea brand is kicking off the summer ‘Teavolution’ campaign, aimed to reach younger generation of consumers, people aged 18-24, and bring the taste of cold tea to them this hot summer. The new promotion, which will roll across UK cities, Liverpool, Southampton, Swansea and Glasgow, landing in busy locations in these cities froom mid-June through August. The new activation, which is not fronted by the brand’s charming ambassador Hugh Jackman, uses the ‘Surprisingly tasty and refreshing’ strapline on the yellow and orange ‘rebellious’ print with a hand holding a bottle of the drink.
With this year’s Olympic Games in London and European Soccer Championship in Poland and Ukraine, it is likely that many brands will try to use these events to reinforce their engagement with consumers. Among other things, we could expect the introduction of several limited editions. In particular, Coca-Cola has got a long track record when it comes to linking to the biggest sport events on earth. Some of these limited editions will be a huge success, while others – like Coca Cola’s ‘polar bear cans’ last winter – turned out as failures.