McDonald’s has finally showed off new outfits for its British workers. It was announced last year that designer Wayne Hemingway would create a totally new uniform before the London 2012 Olympics begins.
Year: 2012
The fashion giant Prada has recently teamed up with artist and designer Vahram Muratyan to create an unparallel presentation of the new items of the brand’s latest collection. The fashion house unveiled a series of animated pictures by Muratyan, in which accessories got integrated into the everyday environment in a totally unexpected way. The ‘Parallel Universes’ experience has been taken to the official Prada website, where images can be views and shared via social media by clicking on the buttons.
Following the example of many alcohol brands, which collaborate with music bands or artists—Jack Daniel’s and Jim Beam to name just a few, Diageo’s whiskey brand Bushmills launches a website featuring visual collaborations electro-funk duo Chromeo and other artists such as Bon Iver and Foy Vance. Their tracks can be heard on the new website, which was created and launched by Pulse Group to strengthen the Irish whiskey brand positioning and make it more appealing to a younger generation of drinkers.
Cadbury, which was among the first brands which started their preparations for the London 2012 Olympic Games (it launched the Spots v Stripes campaign back in 2010), is to open a free sports and chocolate fan zone, interactive Cadbury House at Hyde Park ahead of the event. The space will be open to visitors for over two weeks, from July 27 through August 12, and will deliver ultimate sweet&sportive experience to people who will be in the capital during the Games.
Evian, the brand that doesn’t stop to motivate people to live young and awaken their sense of wonder, and is also the official water at 2012 Wimbledon Tennis tournament, will give fans the chance to win Wimbledon tickets while hunting for a pink tennis ball. The competition will start tomorrow, on June 22 and Evian will give away a pair of VIP tickets every day of the initiative.