Marks & Spencer has created the ‘world’s most sustainable suit,’ a men’s suit made from the most sustainable materials possible. M&S experts have been developing the suit for several years. As a result all the garments’ details—from buttons to the lining were attentively chosen to be ‘green.’
Year: 2012
Old Navy has introduced an apparel catalogue of the next generation—the casual wear giant has tapped New Kids on the Block pop star Jordan Knight to sing songs about the summer collection pieces, including bikini tops, cargo shorts, dresses and tees to name but a few. Of course, the singing tribute to the seasonal wardrobe is just a joke, devised Crispin Porter + Bogusky, the agency behind the brand’s latest campaign, to add to the ‘funnovation’ atmosphere the brand creates.
Research, being a vital initial part of any brand activities, is becoming more sophisticated in terms of techniques and methods year by year. In the interview to Popsop, a Director at River Research, Zoe Best, who heads up the agency’s Innovation offer, explains which new innovative techniques have come into play recently, shares her vision on what’s a real value of the research for a brand, and how her relatively small independent agency manages to work globally providing a boutique service.