Voting for one of the presidential candidates, people usually place economic, social or political programs on the top, but the environmental issue influences the picture of our future as well. The outdoor, surf and sport-related apparel manufacturer Patagonia, which focuses on ecology in most of its promotions, has launched a new campaign titled Vote the Environment, encouraging Americans to consider candidates’ environmental records before voting in November.
Year: 2012
Honda makes curiosity a new theme of its new promotion, which has been created to support the auto brand’s carmaker’s sponsorship of documentaries on the U.K.’s Channel 4. The cars manufacturer has teamed up with Wieden+Kennedy London for a series of simple but impressive spots, which are revolving around things around us that inspired many of Honda’s engineering and design solutions in both vehicle and motorbike lines and lawn & garden ranges.
Seattle’s Best Coffee is on the lookout for undiscovered talents in the coffee industry. The Starbucks‘ owned company has teamed up with celebrity chef Jeff Mauro to launched a cost-to-coast search for the most extravagant and imaginative coffee drink. The Red Cup Showdown competition has become part of the state fears, which will be travelling across the US this summer—the new contest, fronted by the chief himself, will stop at five locations. Finally, the grand winner will be determined, who will be handed$10,000 and get the chance to have their coffee drink sold Seattle’s Best Coffee cafés across the country.