Skype has rolled out new display ad units called Conversation Ads that will appear within the calling window of users who do not have Skype Credit or subscriptions when they’re making Skype-to-Skype audio calls using Windows.
Year: 2012
MINI is making it big for the upcoming Olympic Games in London by releasing a short action movie titled The Britalian Job, heavily inspired by the classic 1969 film The Italian Job. The 5:29 video, which celebrates the brand’s partnership with the Team GB and Paralympics GB, is revolving around a detective story that ends well.
As part of the biggest ever marketing push for the premium import Birra Moretti, Aesop, the brand storytelling agency, has created the campaign, which centres around The Moretti Table and encapsulates the authentic Italian approach to three of life’s great but simple pleasures: great food, great company and great beer.
Electrolux is looking for a correspondent to cover the Electrolux Design Lab final event, which is slated for this fall, in a plethora of social media channels including Facebook, Blog, Twitter, YouTube, Pinterest. The brand, which is committed to introduce innovations to every house, understands the importance of heavy social media presence and is sharing the brand’s passion. The winner will be invited to attend the final event in Milan and contribute to the extensive media coverage across the major social media platforms.
P&G’s Gillette has rolled out an Olympics TV ad campaign that uses different Olympic athletes in each region in the UK. The ad features Gillette brand ambassador Roger Federer and P&G’s Team GB brand ambassadors Liam Tancock. The ad is replacing the P&G’s ‘mum campaign’ for two weeks addressing dads instead in front of the Father’s Day.
Starbucks is raising awareness of its initiative, the Create Jobs for USA Fund, launched in fall 2011, by introducing a line of products, the Indivisible collection, aimed to help generate more money for the battle against unemployment in the USA. The project focuses on providing financial support to Opportunity Finance Network (OFN), which helps create and retain jobs across the country. With every purchase of a product from the new collection, which includes a mug, a tumbler, a blend and a brewed coffee,—the company will donate some money to OFN (the amount will depend on the product).